The Profit

2021

4.9

86 reviews

TV-14

Rating

Eligible

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Season 7 episodes (12)

1 Dante's

11/5/19

At a struggling Italian restaurant in New Jersey, Marcus Lemonis will try to teach owner Dante management skills. But if his loving father Jimmy can't learn to stay out of the way, Dante may never grow up andthis business could be cooked.

2 Cocotaps

11/12/19

"Coco Vinny," wants to spread the "Coco" love to the rest of the country by selling coconut beverages. If he can't put down his ukulele long enough to prove to Marcus Lemonis that he has a valid business concept, then this company could be all cracked up.

3 Skinny Latina

11/19/19

Local Miami celebrity Ana Quincoces has personality to spare, but her burgeoning sauce and marinade business has failed to take off. While Ana's poor branding and overly defensive attitude prove to be a handful for Marcus, she faces one huge challenge: Ana must prove her mettle before The Profit invests.

4 Polar Bear Coolers

11/26/19

At Polar Bear Coolers sales have been plummeting the last few years due to a broken inventory process and an owner more concerned with "rocking out" than appreciating his employees. If Marcus can't help this uninhibited owner improve his communication and streamline his process this company will meltdown.

5 Macaron Queen

12/3/19

A mother and daughter team dealing with health problems and family resentments, needs Marcus to help them face their issues and raise their Macaron business to the next level.

6 Hatbox & Ramp

12/10/19

In a special episode, Marcus Lemonis shares insights on two companies where he never made a deal. Hat Box - a Texas haberdashery whose owner wants to be buried in her cashwrap; and Ramp - a Utah Ski and Snowboard manufacturer whose owner has burned through millions of dollars. With 20/20 hindsight Marcus gives business tips that could have changed everything for these companies.

7 Las Vegas Mini Gran Prix

12/17/19

A mini race car track and amusement park has become outdated and run out of gas. Marcus Lemonis will try to help the owner get out of the past and teach his over-reactive ex-racer son to lead his employees rather than just yelling at them.

8 Rise of an American Floodtown

1/21/20

On a special episode, Marcus Lemonis travels to a town on the Mississippi River that has been devastated by flooding. Marcus will learn about the financial effects that a natural disaster has on a city as he tries to reinvigorate the townspeople.

9 Killed by Kindness

1/28/20

At a dessert shop in Los Angeles, Marcus must help an incredibly sweet and successful entrepreneur reign in her ideas before her many ventures cause chaos to her delectable empire.

10 Cover Your Hide

2/11/20

One woman's mission to create her own line of handbags has resulted in a quality but bland and over-priced product. Marcus must help her become a more creative and better business person.

11 Who's the Big Cheese

2/18/20

At Ideal Cheese Shop in New York City, a father and son are at odds and their store is being neglected. Marcus must help this family-run business renew their passion and refresh their look, or this 55-year-old business could crumble.

12 A Crash Course in Van Life

2/25/20

A Los Angeles-based van conversion company is excited to bring even more people to their outdoor lifestyle. It's a business space that Marcus knows well, but with shoddy craftsmanship and a confusing process, this "dream-making" company might just drive off a cliff.

About this show

When Marcus Lemonis isn't running his multibillion-dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he's successfully turned around over 100 companies. Now he's bringing those skills to CNBC...and he's putting over his own millions on the line. In each episode, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself. Marcus is ""The Profit"" and will do whatever it takes to fix a failing business--hire people, fire people and even spend his own money.

Ratings and reviews

4.9

86 reviews

Lisa Dees

October 10, 2016

I appreciate Mr. Lemonis does not tell people they are flat-out stupid or berate them. He validates them by giving respect to their experience. He allows them options to pass the baton & not be run over. Great to see he offers different, more efficient and forward-thinking improved ideas without trouncing the little guys for not having the back ground and experience to be successful without him.

14 people found this review helpful

Hacim Llih

December 10, 2017

This was a great show I would've missed if not for my brother referring it to me due my decade plus fascination with the #TinyHouse / #VanLife / sustainable movement. Seems this CEO has some humane heart vs the more atypical #profitOVERpeople of more than not.

6 people found this review helpful

Lisa Murphy-Tate

July 2, 2019

This show beats all the business classes I took in college. With the mindsight of making money, Lemonis shows how to do it with heart. Definitely a true business man, he will tell you what you need to hear. A+ production

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