The Veg Effect

His “typical rap lifestyle” stopped Dead Prez co-founder Stic in his tracks. But inspired by his wife, Afya, this hip hop revolutionary embraces plant-based living, leading hip hop into a healthier future.

A high-octane Hollywood stuntwoman, Danielle turns her veggie-filled diet into butt-kicking power.

Driven by love, Baredu’s journey to a more veggie-full life balances her ambitions, relationships, and her family’s deep-rooted traditions.

Butchers who close on Meatless Monday? Trey and James believe in the power of plants. They advocate eating less meat so you can make the meat you do eat extraordinary.

Colorado to the core, Ska Brewing founder Dave mixes his hunting roots, love of beer and passion for the outdoors into an unlikely life as a vegetarian and conservationist.

This isn't some scare-you-into-a-rage-film about the food industry. Or about regretting yesterday. The Veg Effect™: When Less Meats More™ is a documentary series about how we can change the world by answering one simple question: What are we going to eat today? Directed by Alison Klayman (Ai WeiWei: Never Sorry) for MorningStar Farms®, the series follows 5 real stories, from real people with very different lives, each choosing to make a difference with their own personal way to veg.