Deep in the heart of Texas, self-made multimillionaires Mike "Rooster" McConaughey and Wayne "Butch" Gilliam have earned their fortunes through good old-fashioned grit and determination. Now, Rooster and Butch are looking to invest their money in promising new business ventures…but only on their terms and in their territory. Joined by their friend Gil Prather, Rooster and Butch invite hopeful entrepreneurs to West Texas for the chance to acquire the financial backing they need to make their dreams come true. However, for these millionaire investors, the products come second to the people behind them. Rooster, Butch and Gil seek to know the true character of a person before they invest in their company.