In each half hour of this docu-style series, host George Motz will meet three of America's best hamburger creators, tour their establishment and find out what goes in to making their burger one of the best in the land. Two of these burger champions will be ripped directly from the pages of George's hit book Hamburger America and our third burger will be a "rule" breaker. George's rules for greatness are tough and one of his main rules is the burger must exist for 20+ years before it can grace the pages of his book. For TV, we are going to challenge this rule and send George on the hunt for younger burgers that may some day grace his pages...if they can stand the test of time.