`Born to Ride' provides a window into the world of custom motorcycle builder Zach Ness. As the grandson of customising legend Arlen Ness, Zach was born into chopper royalty and now carries the torch of the family empire. The programme depicts how Zach goes about his work, which usually entails either resurrecting scrapped motorcycles, building one-of-a-kind dream machines through premium commissions from clients, or creating a bike on spec when the inspiration strikes. His crew includes bike hunter Cameron Smith, lead mechanic Bryan Simpson, fabricator Jim Jennings, and office manager Justin Lynch.