Gruen

2015 • Australian Broadcasting Corporation
4.5
17 reviews
Eligible
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Season 9 episodes (10)

1 Episode 1
9/13/17
Season-only
On Gruen this week: how do you sell the NBN when public sentiment is against you, why big companies are bashing hipsters and the weird advertising trend of rapid aging. Plus, a Pitch to convince North Korea to aim away from Australia and we plunder the vaults in a new segment, Ads You Couldn't Make in 2017.
2 Episode 2
9/20/17
Season-only
This week on Gruen: we look at online dating and how to sell a service when the product is you. Plus a campaign for the new Apple Watch which positions itself as a matter of life and death. The Pitch goes on the attack as our agencies compete to smash brand avocado. And another look back at who we were and how far we've come in our cringe-worthiest segment yet: Ads You Couldn't Make in 2017.
3 Episode 3
9/27/17
Season-only
This week on Gruen: how brands are hijacking the same-sex postal vote. We ask if you can fix racism with comedy and find out what happens when marketing collides with science. Plus, a Pitch campaign to prevent multiple home ownership and more ads you couldn't, shouldn't, and hopefully wouldn't make in 2017.
4 Episode 4
10/4/17
Season-only
This week on Gruen: banks cutting ATM fees and cashing in on the goodwill. Aussie toy Shopkins and the big business of selling shopping to kids. A Pitch to push for all politicians to be born overseas. And another dumpster dive into the archives of adland to find a commercial that would be out of place in 2017.
5 Episode 5
10/11/17
Season-only
This week on Gruen: something we consume 15.9 million of a day and barely advertises: eggs. Plus, why BHP is banging on about superannuation and a Pitch to convince men to go to the doctor. And a mind-boggling ad that should never have been made - not now, not in the 1980's, not ever.
6 Episode 6
10/18/17
Season-only
This week on Gruen... winter's been and gone but Amazon is coming: what are our big retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus McHappy Day - we dish up on what happens when you blend brands with charity. And another commercial from the not too distant, dark old days that couldn't get a run in 2017.
7 Episode 7
10/25/17
Season-only
On Gruen this week: brands tackle equal pay: are they pushing for the outcome or using it to market themselves? And one of Australia's biggest successes stories: the Hillsong church. How replacing hymn books with rock music proved it's possible to sell religion in 2017. Plus, a Pitch to convince us to switch off the news, a plague of limited edition products on our supermarket shelves and another long lost commercial that belongs squarely in the past.
8 Episode 8
11/1/17
Season-only
This week on Gruen, we uncork the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince potential parents not to have kids. And the latest push against piracy, what's the best way to deter viewers from illegal downloading? Plus more artefacts from the ad vault labelled 'never again'.
9 Episode 9
11/8/17
Season-only
On Gruen this week, the AI assistant arms race - how Amazon, Google and Apple are trying to move in to your home for good. Streets ice cream and consumer boycotts, do they actually work? Plus, a Pitch to persuade our leaders that uni's should be free for all and another specimen from the museum of old ads that wouldn't make it to the light of day in 2017.
10 Episode 10
11/15/17
Season-only
On the series final of Gruen: Taylor Swift. She's not just a singer, she's the product, a salesperson, marketer and strategist. We look at the launch of her PR-tinged new album Reputation and how she's changing the music industry in 2017. Why Panadol is tackling technology addiction and rebranding the humble headache. Plus, a Pitch for a jingle to unite us all and we dive into the archives and do one last lap around the advertising hall of shame.

About this show

The show that lifts the lid on advertising, spin and marketing. Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

Ratings and reviews

4.5
17 reviews
A Google user
December 3, 2016
Do you need to be studying or in marketing or psychology to enjoy this show? No it is good Aussie irreverent humour that just happens to be great applied psychology and fantastic explanation of marketing strategy and tactics. Gruen's marketing is so great - I never want it to end!
9 people found this review helpful
Oliver Rozario
April 22, 2016
My favorite marketing show as a marketing student
3 people found this review helpful
Nadi Mel
August 2, 2016
witty and intelligent
7 people found this review helpful