Freshful by eMAG

3.7
3.78K reviews
5L+
Downloads
Content rating
Everyone
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About this app

The easiest weekly shopping in history awaits you on Freshful - the first and largest 100% online hypermarket in Romania. Or, in other words, the hypermarket that:
• It saves you from queues and congestion in shops
• Picks up SGR packaging from your home and deposits your deposit into your Freshful account
• They carry your bags to the front door
• Earns you 2 free hours on every order

On www.freshful.ro and in the application, you have over 18,000 products just a click away:
- Fresh fruits and vegetables
- Fresh meat, fish and meat specialties
- Eggs, dairy products and Romanian and international cheeses
- Traditional and artisanal goodies from local producers
- Bakery products, pastries and artisan cakes
- Sausages and cooked dishes
- Ice cream and frozen products – delivered frozen even in the heat
- Vegetable, dietary and ecological products
- Dermatocosmetics and personal care products
- Child care products, food and accessories for babies
- Detergents and cleaning products
- Home, car and leisure items
- Pet shop

With Freshful, you enjoy:
- Weekly super offers and minimum 1,000 products on sale every day
- Delicious recipes, with ingredients placed in the basket with a single click
- Fresh food delivered from our own warehouse, divided into temperature-controlled areas
- Secure delivery, with our own fleet of refrigerated vehicles
- Flexible delivery options: 7 days a week, between 08:00 and 23:00, with scheduled delivery today, tomorrow or the day after tomorrow
- Orders delivered in 100% recyclable paper bags, with the possibility of returning the bags on the next order (for recycling)
- The simplest SGR recycling – hand over the packaging upon delivery, receive the guarantee in your Freshful account (in the form of FreshPoints)
- An impeccable buying experience and excellent customer support
- Multiple payment options: online by bank card or Edenred, cash or card on delivery
- Exclusive discounts and free Genius delivery for min. cart. 189 lei
- Modifying the post-placement order, through the "Add to order" option
- Authentic product photos and full nutritional information
- Simple and quick return


In your Freshful app account, you can always:
- View and apply active discount vouchers to the cart
- View the history of returned SGR packaging and the number of available FreshPoints
- Check the order history
- View and download invoices
- View and edit the list of favorite products
- View the list of ordered products (My Freshlist)
Updated on
4 Sept 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.
No data shared with third parties
Learn more about how developers declare sharing
This app may collect these data types
Location, Personal info and 4 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

3.7
3.71K reviews
Andrei Popescu
14 August 2025
They delay and cancel your order way too often. Courier doesn't answer the phone. Support literally lies to your face and blames "system errors", but they can't figure out how to place a lvl 2 support ticket to unblock the issue.
Did you find this helpful?
Freshful by eMAG
16 August 2025
Hello! Please help us with a private message on our Facebook page: https://www.facebook.com/FreshfulbyeMAG/ or an email at: contact@freshful.ro anytime you need us. There we can check any situation you've encountered. We're waiting for you! 🙏
Catalin D
17 June 2025
the app crashes when trying to use existing freshful points. le: I dont use fb and Im not testing the app weeks later and still a critical issue. downgrading to 2stars
Did you find this helpful?
Freshful by eMAG
30 May 2025
Hello! If you need us, please leave us a private message on our official Facebook page - https://www.facebook.com/FreshfulbyeMAG whenever you need us. We are happy to help! 🙏
Dan Novischi
13 November 2023
Tried it. The very first order had products missing. I asked to be reimbursed for the value of the missing items. The value returned was only half of the price for the missing items. Avoid this service sooner or later they will steal your money. Update: I don't know if there is any way to put in -100 at the star level. After the above review, I got this e-mail, quote: " Please, whenever you encounter a less than pleasant situation, leave us a private message on our...".
17 people found this review helpful
Did you find this helpful?
Freshful by eMAG
13 November 2023
Hey! Please, whenever you encounter a less than pleasant situation, leave us a private message on our Facebook page: https://www.facebook.com/FreshfulbyeMAG/ or an e-mail to the address: contact@freshful.ro. We are there for you! 🙏

What's new

- Imbunătățiri funcționalități aplicație
- Bug fixing

Actualizăm constant aplicația pentru ca tu să te bucuri de cea mai bună experiență.

Îți mulțumim că ești client Freshful!

App support

Phone number
+40758149456
About the developer
EMAG RETAIL S.R.L.
contact@freshful.ro
STR. GARA HERASTRAU NR. 6 CLADIREA GLOBALWORTH SQUARE ET. 2, SECTORUL 2 020334 Bucuresti Romania
+40 791 774 956

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