Personnalité: banco e cartão

4.7
221K reviews
1M+
Downloads
Content rating
Everyone
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About this app

Itaú Week has begun with exclusive Black Friday offers!
Take advantage of Itaú Shop products and benefits in up to 21 interest-free installments and up to 15% cashback on Pix.

Simple, secure, done.

More than a bank: a personalized investment experience

At Itaú Personnalité bank, you'll find exclusive solutions in investments, credit, digital accounts, cards, payments, and much more — all with specialized advice to support you in every financial decision.

◉ Invest intelligently, with expert support
Want to invest better? Count on a complete platform and our investment advisory services to choose the best products for your profile:
- Treasury Direct, CDB, LCI, LCA
- Investment funds in fixed income, variable income, multi-market and currency
- REITs (Real Estate Investment Trusts), Stocks, ETFs, COEs
- Private Pension Plans
- Savings Account
- International investments with dollar exposure, via Avenue account

◉ Mastercard® Black Card: high-level benefits
Your black card can have zero annual fees with investments starting at R$50,000, monthly spending of R$10,000 or level 2 in My Advantages:
- 3 points per dollar on international purchases, 2 points per dollar on domestic purchases
- Points that do not expire, exchange for products, cashback and experiences
- Mastercard Black™ benefits such as Concierge, Insurance, Surpreenda and more

◉ Use the virtual card for secure one-time purchases
- Open your account and control everything in the app: the account is 100% digital and with no fees for the first year. Manage everything directly from the app:
- Unlimited and free PIX payments, bill payments, transfers, and receipts
- Credit card statement tracking
- Integration with digital wallet for contactless payments
- Access to your manager via WhatsApp for questions about investments, loans, cards, and more

◉ Tailor-made credit, loans, and consortiums
Customized solutions for personal loans, fast-release loans, and even mortgage loans. Plan your future with consortium plans for cars or real estate with affordable installments.

◉ More benefits for you
Itaú Shop with discounts, coupons, PIX payments, and cashback

◉ My Advantages Program
Benefits such as a black card with zero annual fee, movie tickets, and gifts.

◉ Currency exchange
You can check exchange rates, make international transfers, buy dollars or euros in cash and pick them up at the nearest branch.

◉ Security is a priority
With your authorization, we block suspicious calls from scammers posing as banks. In addition, all your data, investments, and transactions are protected with anti-fraud technology.

◉ Open your account today and enjoy:

✔️ 12 months with a no-annual-fee card
✔️ Account fee waiver
✔️ 10 days interest-free on overdraft
✔️ Exclusive cashback and points on your credit card

For those who want more than a bank, they want Personnalité! Personalized solutions, complete investment advice, and a relationship built to last.

ITAÚ UNIBANCO S.A. - CNPJ: 60.701.190/0001-04 ITAU UNIBANCO HOLDING S/A - CNPJ: 60.872.504/0001-23 BANCO ITAÚ CONSIGNADO S.A. - CNPJ: 33.885.724/0001-19 PC ALFREDO EGYDIO DE SOUZA ARANHA, 100 - TORRE OLAVO SETUBAL - CEP: 04344-902 - São Paulo- SP - Brazil

IUPP S.A. - CNPJ: 42.786.803/0001-63 Av Eng Armando de Arruda Pereira, 774 - Torre Conceição 6° Andar - CEP: 04308-000 - Jabaquara - São Paulo - SP
Updated on
Nov 24, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info
This app may collect these data types
Location, Personal info and 9 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.7
219K reviews
Danilo Carvalho
October 1, 2025
a high-quality app, easy to handle
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Itaú Unibanco S. A.
October 3, 2025
Hello, Danilo! We appreciate your feedback. Thank you for recognizing our app as high-quality and easy to handle. Your opinion is very valuable to us. If you have any suggestions for further improvements, feel free to let us know! 💙 Banco Itaú Personnalité: conta e cartão de crédito exclusivos
Mario Tamashiro
December 20, 2024
Since Wednesday (Dec18) app doesn't support Android 7 anymore. One cannot even login, it asks to update the app and tells you that the installed app (fully functional and working until the previous day!) is not compatible with your device. Technical support asks to go to the nearest branch if Android 7 cannot be updated, just to tell you "buy a new device". Quite disappointing, since I have accounts in four different banks and had no similar issues. Iti (Itaú digital) even supports Android 5.
2 people found this review helpful
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Itaú Unibanco S. A.
December 23, 2024
Oi, Mario! Vamos te ajudar com a performance do app. Para isso, entre em contato com a nossa Central de Atendimento pelo número 4004 4828 (Capitais e regiões metropolitanas) ou 0800 970 4828 (Demais localidades). Aguardamos mais detalhes. Depois volte e nos conte se deu tudo certo. Qualquer dúvida, nos chame!
Daniel Valle
September 2, 2025
Lacks dark mode, other than that, really good app
1 person found this review helpful
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Itaú Unibanco S. A.
September 4, 2025
Hello, Daniel. Thank you for your feedback! We appreciate your positive comments about our app. We are constantly working on enhancements, so stay tuned for updates. If you have any other suggestions, feel free to share with us. Banco Itaú Personnalité: conta e cartão de crédito exclusivos

What’s new

Chegou mais uma atualização novinha para você, cheia de novidades!

Trabalhamos para deixar sua experiência ainda melhor. Atualize e aproveite um app mais moderno ;D

Efetuamos algumas melhorias nas jornadas de investimentos, pagamentos, além de correções de pequenos bugs.

Descomplique sua vida financeira com o app Itaú.

É fácil. É seguro. É Itaú.