H&M - we love fashion

H&M

About this app

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

What if you found an item in our app and wanted you to know if it’s available in any of our stores? We have the answer to that — use our FIND IN STORE feature! This feature will show you all available sizes and colours and where we currently have them in stock.

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Turn the H&M app into your own shopping tool — activate IN-STORE MODE when you visit one of our stores. See which of your favourite-marked items are available in the store you’re in, or nearby.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.

Ratings and reviews

Agree with all other users expressing dissapointment of the recent app design update and product showcase photos. The previous design was easy to navigate and straight forward in its approach. This new one has been frustrating and gives me the urge to leave the app. The photos don't help in seeing how the product really looks nor give tasteful (not runway) outfit ideas. The models are too fashiony and won't allow the clothes to be shown in a more "this is how it really looks" way.

The new style app is plainly - awful. The navigation is stupidly hard to use, none of the buttons are in a logical place (like the save button - I keep pressing the heart button at the bottom of the screen as the heart is hard to find otherwise and the images look like they've been taking advice from Zara (which is well known for being an awful online experience). Used to love using it but it's SO different and illogical that I just don't think I'll use it willingly again.

The new app update is terrible!! Navigation is glitchy, rewards are just big white boxes, the "check store availability" link doesn't even work anymore - it's just words on a page. And the feedback about photos relating to Zara was taken TOO literally. We need to see clothes on bodies, not just photos of the flat laid items. Your IT teams got this horribly wrong.

What's new

Smaller Improvements and Bug fixes