U By Emaar - Loyalty & Rewards

Emaar Technologies

About this app

Welcome to Dubai’s Most Rewarding Loyalty Programme.

Bringing together the diverse brands in the Emaar portfolio, U By Emaar enables its loyal customers to create memories and enjoy unique experiences while earning valuable loyalty points called Upoints. A loyalty programme designed around individuals, Upoints can be used to enjoy discounts and privileges against hotel stays, spa treatments, restaurants and entertainment venues across popular locations such as Address Hotels + Resorts, Vida Hotels & Resorts, Armani Hotel Dubai, At.Mosphere, Reel Cinemas, Dubai Aquarium & Underwater Zoo and more!

The four tiered programme Black, Silver, Gold and Platinum allow members to progressively gain access to a world of privileges, presenting elevated experiences as they move up through each tier while transforming every moment into a rewarding experience.

Experience the most rewarding loyalty programme in Dubai.

Key features:
- Discover and learn more about the portfolio of participating brands
- Earn, redeem and track your points as you upgrade tiers
- Explore member specials including offers and other great initiatives
- Track your bookings and transactions
- Set preferred categories and communication choices

Ratings and reviews

I am extremely disappointed with the app I have been using regularly for my purchases. Recently, the app crashed and I lost all of my receipt points worth hundreds of dirhams. I immediately reached out to support for help and they promised to resolve the issue and restore my points. However, despite multiple follow-ups, they never came back to me and my points were never restored. The app is supposed to be reliable and user-friendly, but this experience has been the complete opposite.

Utter garbage. First, the sign up page doesn't work, then after trying about 15 times it finally let's you enter last the phone number screen, but then it asks for all your personal details (completely unnecessary of course for the purposes of this app) and then repeatedly fails to save. I only downloaded because I was told U points can only be collected and used via the app. After this experience I'm happy to forfeit my points just to not have to deal with this badly made disaster of an app.

Redemption is denied by outlest incl reel cinemas, and discounts or offers are not applicable to Gold or higher members (no info informin cust). This bad exp as it seems U by emaar just illusion card with no real value .

What's new

This version showcases a new brand refresh, delivering a more refined and elegant aesthetic. It includes a comprehensive realignment of features and significant performance enhancements to elevate user experience and functionality.