InContext Solutions, the global leader in 3D visualization retail software, now offers augmented reality to allow Field Sales Merchandising teams to visualize and validate in-store concepts directly in the store, on any mobile device. Powered by InContext’s virtual merchandising platform, ShopperMX, field reps can now access the mobile app to place augmented displays, endcaps, coolers and planograms more to quickly understand the size, look and feel, helping to gain buy-in from retail partners. Instead of relying on flat images on a page or screen, 3-ring binders and printouts, field sales reps now have a faster, more impactful way to present new in-store concepts.
The app also integrates cutting-edge image recognition technology, enabling users to convert shelf photos into editable 3D planograms instantly. Called SnapShelf 3D, it audits, resets, and competitive analysis—helping teams bridge the gap between strategic intent and in-store execution without needing to visit every location. With real-time updates and mobile access, SMX GO empowers field teams to move quickly, confidently, and more collaboratively than ever before.