Content rating
Everyone
10K+
Downloads
Content rating
Everyone
Learn more
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About this app

A digital health toolkit: AI health assistant, habit tracking, health checks, challenges, and more.

Blua is Bupa’s digital health app: your toolkit to build healthy habits, access care, and get rewarded along the way.

The best part? The app is free to download and available to everyone (not just Bupa members). It’s backed by Bupa and designed with healthcare professionals to help more Australians live healthier, happier lives every day.

Why you’ll love Blua:

AI health assistant
• Blua AI can help you access Blua and/or Bupa resources, health insurance-funded programs, and services, tool, tips and information, but it isn’t designed to check symptoms, diagnose or recommend treatment.

Build habits that stick
• Choose from 80+ habits designed to fit your lifestyle
• Keep your streaks alive with friendly nudges and reminders
• Sync Apple Health to easily track your progress
• Join monthly wellness challenges designed for diverse abilities

Take the guesswork out of preventative health checks
• Get recommendations
• Set reminders
• Book appointments

Get care when you need it
• 24/7 online doctor appointments at your fingertips
• Access handy health tools like a wellbeing score and calorie converter

Reward your healthy self
• Unlock discounts and rewards from big brands
• Enjoy offers from wellness and lifestyle partners

Download Blua today and see how easy staying on top of your health can be.

Read terms and conditions and privacy policy
https://www.blua.bupa.com.au/blua-mobile-app-terms
https://www.blua.bupa.com.au/privacy-policy
A digital health toolkit: habit tracking, health checks, challenges, and more.
Updated on
Sep 9, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Personal info and Health and fitness
  • This app may collect these data types
    Personal info, Health and fitness and 4 others
  • Data is encrypted in transit
  • You can request that data be deleted

What’s new

General bug fixes and enhancements
Content rating
Everyone
Learn more

App support

About the developer
BUPA HI PTY LTD
mobiledevelopment@bupa.com.au
L 15 33 Exhibition St Melbourne VIC 3000 Australia
+61 426 307 326