BEES Force aims to enable BDRs, Merchandisers, and Sales Managers to improve customers’ performance through a guided execution of key offline activities in stores. It leverages the power of personalized routes and tasks in an integrated environment that is responsive in real-time to customers’ online behavior. It empowers frontline teams to react to different realities they find in the market. BEES Force boosts frontline teams’ productivity, effectiveness, and brand execution, driving increased commercial results and customer satisfaction