By collecting the points, you get a chance to become Bronze, Silver or Gold member. Each of these three tiers has its own special benefits. Silver and Gold members win special prizes every 15th of the month.
Once a year, the Golden member get a birthday gift.
Regardless of the tier, every time you enter the mall you will receive a Scratch & Win digital coupon, and by scratching or rubbing its panel you get a discount offer on certain products from the wide range of brands.