Free The Youth

Blache Inc

About this app

Free the Youth brings the complete FTY experience to your mobile device. Founded in 2013 in Tema, Ghana, Free the Youth has evolved from a social media movement into a multi-branched creative collective encompassing fashion, art, and community development.

This official mobile app delivers the full Free the Youth lifestyle directly to you with seamless shopping, cultural content, and community connection all in one place.

Shop Premium Ghanaian Streetwear

Browse our complete collection of authentic streetwear designed and crafted in Ghana. Each piece embodies our motto: This is Pain on Cotton. Every design tells a story of African youth, culture, and the pursuit of creative freedom. The app features high-quality product images, detailed descriptions, size guides, and secure checkout powered by Shopify. Add items to your cart, manage your wishlist, and track your orders with ease.

Discover Collections and Categories

Explore curated collections showcasing our latest drops, seasonal releases, and signature pieces. Navigate through organized categories to find exactly what you're looking for, from graphic tees and hoodies to accessories and limited editions. Each collection reflects our commitment to quality craftsmanship and authentic African streetwear culture.

Stay Connected to Events

Never miss an FTY event. Get real-time updates about upcoming shows, pop-ups, community gatherings, and creative workshops happening at our Accra flagship store and beyond. Our store serves as more than retail space, it's a creative community hub where young people gather, create, and build connections.

Stream Curated Music

Experience the sounds that inspire FTY. Our integrated music player features carefully curated tracks from African and international artists that embody the Free the Youth spirit. Stream music while you browse, creating the perfect soundtrack to your shopping experience. The mini-player follows you throughout the app, ensuring uninterrupted listening.

Explore the Creative Gallery

Dive into our visual archive showcasing FTY photo collections, campaign imagery, and creative content. Browse through Instagram-style galleries featuring lookbooks, behind-the-scenes content, and artistic collaborations that capture the essence of our brand and community.

Seamless Shopping Experience

Enjoy a smooth, intuitive shopping experience with features designed for mobile convenience. Search products instantly, filter by category or collection, zoom into product details, and manage your shopping cart with simple swipes and taps. Secure authentication keeps your account safe while making checkout quick and easy.

About Free the Youth

Founded by Jonathan Coffie (Joey Lit), Kelly Foli, Richard Ormano, and the late Winfred Mensah, Free the Youth has grown into a movement promoting art-based, youth-oriented creative freedom and community development across Ghana and Africa. Our Accra flagship store stands as a testament to our mission: empowering young people through fashion, art, and community.

Key Features

Full Shopify-powered product catalog with secure checkout
Organized collections and category browsing
Advanced product search with instant results
Shopping cart management and order tracking
Integrated music streaming with persistent player
Event calendar with detailed information
Photo gallery showcasing brand content and campaigns
User account management with secure authentication
Smooth animations and modern interface design
Optimized image loading for fast performance

Join the Movement

Download the Free the Youth app and become part of Ghana's leading streetwear movement. Whether you're shopping the latest drops, discovering events, streaming music, or exploring our creative content, this app connects you to everything FTY represents: authentic African streetwear, creative freedom, and community empowerment.

This is Pain on Cotton. This is Free the Youth.