Blap is a digital development of Total Marketing Group, which seeks to offer its users (subscribers) content adapted to different profiles. The idea is that, from being informed, trained or entertained, the subscriber participates and interacts through qualifying, giving opinions or complementing the content received.
The Blap user "Blaper" provides information voluntarily and consciously (cookies are not used) at the different times that he interacts with the platform: subscription form, expansion of the subscriber's profile and answering questions or making contributions that arise from the content. .
From the interaction and voluntary contributions of the "Blaper", statistical analyzes are carried out, without revealing the identity of the participants. The idea is to return to the community and platform visitors, statistics about the opinion, perception and behavior of the Blap community.
Through the open and conscious collection of community opinion and the publication of the statistics that emerge from it, Blap becomes a powerful tool for building a more democratic and inclusive society.