No. 10: Full Confidence

In-app purchases
Content rating
Mature 17+
1K+
Downloads
Content rating
Mature 17+
Drug Reference, Strong Language
Learn more
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About this game

Welcome to 10 Downing Street. You're the new Prime Minister of the United Kingdom in this satirical strategy game for people who think they could do better. Try not to get sacked.

A crisis lands on your desk every month. Pretty much everyone is on strike. Your Chancellor has done something you're hoping the press don't find out about. The Daily Reckoning has turned. You have seconds to respond but every decision might please one faction and infuriate another.

Four groups hold your fate:
- Cabinet: Your inner circle. Lose them, lose control.
- Backbenchers: Your own MPs. Several have started a WhatsApp group.
- Media: They were briefly on your side. That was a different week.
- Public: Patient, mostly. They remember the big decisions.

Let any faction hit zero and it's over. A new Prime Minister inherits your mess and the world remembers every decision you made.

FEATURES
- 300+ political crises
- Multi-part storylines where your choices echo forward
- Timed decisions under pressure
- General elections, second terms and escalating instability
- Custom PMs - change your portrait, name and party colour
- Each PM continues where the last one fell
- The Queen of the Humber leadership challenge
- Reshuffles to help you stay in power
- PM history, records and portraits of your fallen leaders
- The Daily Reckoning newspaper reacts to your every failure
- Game Centre achievements
- Optional Special Adviser Pack with impact previews, longer timer, crisis log and post-crisis briefings

THE WORLD REMEMBERS
Each Prime Minister continues where the last one fell. Decisions echo forward. A bad call from the first PM can land on your successor's desk. The longer Britain has been ungoverned, the harder it is to govern.
Survive a term and face a general election. Win a majority and carry on into a second term, with harder crises, and a party that is starting to wonder if someone else might do it better. Lose and it's over. Britain moves on. It always does.

HOW LONG WILL YOU LAST?
Your record as PM will be remembered. The epitaphs are not kind. Your portrait will hang in a corridor no-one visits but you can do better than that. Maybe.

A work of satire. All characters, crises, and political parties are entirely fictional. Any resemblance to actual governance is purely coincidental.
You're the British PM. Everything is falling apart and you have to fix it.
Updated on
Aug 4, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • No data shared with third parties
    Learn more about how developers declare sharing
  • This app may collect these data types
    App activity and App info and performance
  • Data is encrypted in transit
  • Data can’t be deleted

What’s new

The Prime Minister's Office is pleased to announce the following ministerial updates...

- Downing Street has had an expansion! Have a look inside the new PM study and faction rooms!
- iPad enhancements

We wish to assure the public that any previous bugs were entirely the fault of the opposition, and their removal represents a decisive victory for the British people.
Content rating
Mature 17+
Drug Reference, Strong Language
Learn more

App support

About the developer
SLEEPY BOY STUDIOS LTD
support@sleepyboystudios.com
C/O CUTTS CO Eden Point, Three Acres Lane, Cheadle Hulme CHEADLE SK8 6RL United Kingdom
+44 7784 864499

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