Do you ever feel overwhelmed by the vast range of products available in supermarkets?

Do you ever feel confused by the health claims on marketing and packaging?

Do you buy the same products out of habit?

We want to help you change your shopping behaviour, so you know what’s in your basket is the best choice for you and your family.

DnaNudge is a revolutionary new technology that uses your DNA to nudge you towards a healthier lifestyle!

With DnaNudge you can instantly discover which products are best for your unique genetic make-up, helping you to make informed choices for a healthier you

About DnaNudge:

The NudgeBox
Our on-the-spot DNA cartridge is placed inside the NudgeBox to analyse the relationship between various genetic health traits and nutrition.

DNA Report
Learn your risk of obesity for example and how sensitive your health is to the effects of calories, fat, saturated fat, carbohydrates, sugar and salt.

Scan the barcodes of food and drink products using your phone’s camera or the DnaBand. Every time you scan a barcode, our algorithms look at thousands of ‘parameters’ to deliver a precise recommendation based on your DNA.

The DnaBand
The DnaBand is a wearable DNA-based product recommendation device. The band works in the same way as your DnaNudge App: you can scan product barcodes using the DnaBand’s built-in camera to instantly find out if the product is suited to your genetic profile. Green is good. Red - not so good.

Your DnaBand also relates sitting time to nutrition via your DNA, therefore introducing your lifestyle into product recommendations. It can help you to set goals to sit less throughout the day and encourage you to move more. If you do not reach your goals, you will find your product recommendations will change from green to amber.

Through NudgeShare, our technology can help you shop the healthiest choices for your family and friends.

NudgeMatch is a way to connect with other DnaNudge users through your DnaBand. See how similar or dissimilar you are to your friends and family.

DnaNudge is designed to work alongside your normal shopping patterns. This means, if you’ve decided you want crisps, instead of telling you not to have them, DnaNudge will suggest alternative crisps that would be better suited to your genetic make-up.
These ‘nudges’ help you navigate everyday choices. Over time, these small changes will help you make a significant step towards better health. All without having to give up your favourite treats.

For example, let’s imagine you LOVE cereal. Our tech will give you a DNA-based ‘nudge’ to buy a packet with less calories or sugar. Within a year, this simple swap could result in a 7kg reduction in sugar consumption – that’s almost 1788 teaspoons of sugar!

Over time, even a single product change can have a significant and positive impact on your health.

With DnaNudge, you can use your own DNA to gradually ‘nudge’ you
towards healthier shopping decisions without limiting your freedom of choice.

MyDna My Choice.
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What's New

Shop with your DNA. We update our app regularly to make it even better. We hope you enjoy using this latest version, with newly added features and bug fixes including:

- General performance tweaks to the firmware updating process
Read more

Additional Information

August 20, 2020
Current Version
Requires Android
5.0 and up
Content Rating
Offered By
30 James Street Covent Garden London WC2E 8PA
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