GIMI-Market Intelligence

Arma Technology

About this app

Genesis International Market Intelligence (GIMI) is the mobile field app for AI-powered retail and market intelligence. Built for FMCG brands, market research teams, and field representatives, IMI turns a shelf photo into structured data—brands, pack sizes, prices, and on-pack claims—so your organization can monitor the shelf with less manual work and consistent quality across every store visit.

Use IMI to audit distribution, track pricing, verify promotions, or build category insights. Capture evidence in the store and send it securely to your company platform for review and analysis.

WHY TEAMS CHOOSE GIMI

• Faster audits — photograph shelves instead of typing long product lists
• AI extraction — vision technology identifies products and reads labels from photos
• Structured data — products, prices, sizes, and claims in a consistent format
• Built for field work — multiple stores, territories, and daily visit schedules
• Enterprise-ready — secure sign-in, role-based access, company-scoped data

KEY FEATURES

STORE & VISIT MANAGEMENT
• View assigned stores and planned visits
• Check in and check out at store locations
• Complete your visit workflow from arrival to finish

INTELLIGENT SHELF CAPTURE
• Capture shelf photos with your device camera
• Upload images securely to your organization’s cloud
• AI extracts product information from shelf images
• Track scan progress until results are ready
• Review products and correct details in the app

QUICK SCAN
• Run ad-hoc scans without a full visit
• Capture intelligence on the go
• Assign store context later when needed

PRODUCT INTELLIGENCE
• Review extracted records from each scan
• Validate brand, price, size, and claims
• Apply in-app corrections before submission

WORKS OFFLINE
• Queue uploads when connectivity is limited
• Sync automatically when back online

ROLE-BASED ACCESS
For authorized users only: field reps, supervisors, area managers, and other roles set by your administrator. Access depends on your role and territory.

HOW IT WORKS

1. Sign in with your company account
2. Open stores or an active visit
3. Check in at the store
4. Photograph the shelf or category
5. AI processes the image and extracts product data
6. Review and correct results
7. Submit to your market intelligence platform

Supervisors monitor field activity in the app. Analytics, reporting, and admin tasks use your organization’s web dashboard.

USE CASES

• Shelf share and assortment tracking
• Price and promotion monitoring
• Competitive product identification
• Pack size and variant analysis
• Claim and label verification
• Availability and visit documentation

SECURITY

• Secure authentication for authorized users
• Encrypted communication with backend services
• Images stored in your organization’s controlled environment
• Location used only for visit validation per company policy

GIMI requires an active company account and administrator-issued credentials.

ABOUT GIMI

International Market Intelligence helps organizations turn in-store observations into actionable market data through mobile capture, computer vision, and structured analytics.

REQUIREMENTS

• Android device with camera
• Internet for sign-in, sync, and AI processing
• Organization-issued account
• Camera and location permissions during visits as required

SUPPORT

Contact your company administrator or Genesis Infotech for access, training, or support.

© Genesis Infotech. International Market Intelligence — AI-Powered Retail & Market Intelligence Platform.

What’s new

Welcome to IMI 1.0.0 — your field app for retail store visits and AI shelf intelligence.

• Sign in with your work account and optional biometric unlock
• Home dashboard: today’s visits, scans, OOS, and your stores
• Browse stores, start planned or unplanned visits, and check in with GPS
• Capture shelf photos in-app or from the gallery; AI detects products and stock status

Built for field teams by Genesis Infotech.