Anya LatchAid

In-app purchases
1K+
Downloads
Content rating
Teen
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About this app

For expectant & new parents, Anya is the best tool to support you through your early parenthood & breastfeeding journey. Anya is here to support you with credible & expert guidance every step of the way, using unique LatchAid™ 3D interactive breastfeeding animations, the Anya virtual supporter answering your questions 24/7, real-life experts ready to help, & close-knit communities where you can connect with other parents.

Whether you have questions about pregnancy, birth, latching, combination feeding, pumping, cluster feeding, milk supply, reflux, sleep, nappies, going back to work or more, Anya offers peer-to-peer support & professional assistance.
Giving you confidence to be the parent you want to be, so you don’t feel exhausted, frustrated or in pain.

Anya is an easy-to-use app for parenting & breastfeeding support, including:

LatchAid™ 3D breastfeeding tool:
* Interactive animations to help you learn breastfeeding skills visually.
* Camera responds to your touch & shows you how to position your baby at the breast, using your desired angles & X-ray mode to see inside the baby’s mouth.
* Demonstrating different breastfeeding positions, accompanied by audio & subtitles.
* Personalise breast sizes & skin tones to represent you & your baby.

Anya AI virtual supporter: support anytime, anywhere:
* Providing parents with personalised support & companionship, 24/7, worldwide.
* Answers all your questions regarding infant feeding, baby care, pregnancy, & parental health.
* Our knowledge base is constantly evolving based on hundreds of questions from parents like you worldwide.
* Access 1-1 support from our real-life experts on anything about mother & baby wellbeing, or parental health to get credible, evidence-based answers.

Peer support communities:
* It takes a village to raise a child. Connect with other parents to share knowledge & experience, to create lasting friendships & access help through in-app virtual chat groups.

Parenting & breastfeeding support:
* Access the knowledge base of top experts with internationally-recognised qualifications.
* Tailored insight page to your baby's age & stage.
* Explore articles, videos & FAQs related to your current stage 24/7.
* Join in with our in-app events or watch them back to suit you.

Interactive expert webinars:
* Connect with qualified infant feeding, baby care, & parental health experts in weekly webinars & drop-in Q&A sessions.
* Get professional advice in a supportive environment, all from the comfort of your own home.

Why download Anya?
* Anya is the only breastfeeding & early parenthood support app powered by empathy & innovation.
* Downloaded & trusted by 1000s of parents around the world.
* You can learn to breastfeed confidently with our help. Solves a problem 90% of new mothers face, due to pain, lack of support & faltering confidence with breastfeeding.
* Recommended by the NHS in the UK, so you know it’s high quality.
* An innovative & complementary solution to traditional breastfeeding support that offers AI virtual supporter, 1-to-1 specialist support, & a peer community to empower parents to give their child the best start in life.
* We build the confidence of mothers to achieve their infant feeding goals with animations, peer community, 24/7 specialist support & personalised AI companion.

As soon as you become a parent, you have questions, lots of them! Anya and LatchAid™ were developed by specialists who work with parents every day to help them reach their parenting & breastfeeding goals. Many mothers of newborn babies give up breastfeeding less than three months after birth, due to physical pain, frustration & anxiety. We are here to help support you with empathy & companionship and to answer all of your 3am worries.

We believe that every parent deserves the support & empowerment to give their child the best start in life.

Together we nurture.
Updated on
Mar 7, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 2 others
This app may collect these data types
Location, Personal info and 4 others
Data is encrypted in transit
You can request that data be deleted

What's new

Critical updates