LEGO® Life: kid-safe community

LEGO System A/S

About this app

LEGO® Life is a safe, creative, kid’s social media and educational app. Your kids can express their creativity by sharing their creations in the fully moderated community, send and receive appropriate messages and get inspired and engage with other young LEGO creators. LEGO Life is a creative app nurturing kids’ learning and imagination with awesome LEGO building ideas, avatar creator and decorating challenges.

The creative LEGO Life app is dedicated to more than just kids’ entertainment. Kids can:

- Build themselves using the LEGO Minifigure Avatar maker and customise their profile with a safe, anonymous nickname, nurturing kids' creativity.

- Bring their Avatar to life with an augmented reality feature on compatible phones

- Design unique characters using the app character creator abilities

- Safely upload and share photos of their creations in the LEGO Life community with a one-time account verification by a parent

- Use emoticons and text stickers to chat with other young LEGO creators in the community

- Discover building tips and hacks for LEGO makers — learn to use LEGO bricks in brand new ways and nurture kids’ technical learning.

- Take on exciting educational challenges with building and decorating activities

- Find awesome, safe videos on the kids learning tube, featuring LEGO Harry Potter™, LEGO Star Wars™, LEGO NINJAGO, LEGO Friends, LEGO Minecraft™, LEGO Technic, LEGO City and more!

- Add their favourite LEGO characters as friends, including LEGO Batman, Anna and Elsa from LEGO Disney Frozen or the LEGO Friends, and follow their posts

- Discover lots of cool educational content as an alternative to kids’ tv

Safe kids’ social media space:

- One of the world’s leading creative and educational apps for kids, where they have a completely anonymous profile and create their own LEGO Minifigure using the Avatar maker as a character creator

- Verify your child’s account to control the actions they can perform and unlock the full LEGO Life educational experience for your child, including features where they can share multiple pictures, comment with text on LEGO posts or send messages that follow safety protocols for kids

- Account verification is quick, easy and is required once

- All uploads are fully moderated before being approved

Important information:

- The app is FREE and there are no adverts. In-app purchases or third-party advertising

LEGO marketing content and information is served in hope of inspiring children’s imagination through creative play

- All uploads are fully moderated before being shared to ensure we only allow text comments and videos that are safe for kids - those revealing personal information or containing unsuitable material are rejected

- Verified Parental Consent requires a one-time credit or debit card review to ensure the person verifying is an adult. Verification is totally FREE of charge. Your card information will not be stored anywhere on our systems

- Identity verification is possible using the most common international credit and debit cards

- As part of the LEGO Account sign-up, we collect the following information from you and your child:
o The country in which you live
o Your email address
o Date of birth

We use your personal information to manage your account and review anonymised data to ensure safety for kids inside the app. This lets us provide a safe and unique LEGO building, kids’ social media and educational experience. You can learn more here: https://www.lego.com/privacy-policy and here: https://www.lego.com/legal/notices-and-policies/terms-of-use-for-lego-apps/.

- For app support, please contact LEGO Customer Service: www.lego.com/service

- The list of compatible devices for the AR avatar creator feature can be found at www.lego.com/service/device-guide

LEGO, the LEGO logo, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group. ©2023 The LEGO Group.