Luma Insights By Mediology

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About this app

Luma Insights: Data-Driven Editorial Excellence

Transform your newsroom from reactive to predictive with Luma Insights. In the fast-paced world of digital journalism, being overwhelmed by "data noise" is a common hurdle. Luma Insights by Mediology bridges the gap between complex analytics and editorial strategy, empowering authors and editors with actionable intelligence.

Stop guessing and start growing. Luma converts thousands of metrics from GA4 and Google Search Console into a clear, conversational roadmap for storytellers.


Why Choose Luma Insights?

360-Degree Content Lifecycle: Synthesize insights across the entire reader journey.


Discovery Phase: Use Search Console data to identify keywords and topics driving clicks before a user even lands on your site.


Engagement Phase: Use GA4 to track what happens after the click—read time, next actions, and subscriber conversions.

AI-Powered Conversational Interface: Skip the spreadsheets. Use our "Ask Anything" AI to query millions of data points in plain language.


Example: "Which category had the highest engagement from mobile users in New Delhi this week?"


Empowering Authors & Editors: Luma puts powerful analytics directly into the hands of those shaping daily digital output. We offer pre-built, author-centric views designed specifically for newsroom roles.

Strategic Precision:

Location Intelligence: Identify geographic "hotspots" and pivot coverage to regions where your stories are trending in real-time.


Category Health: Get real-time feedback on performance and identify high-engagement, low-competition "niche" topics.


Channel Strategy: Adapt headlines based on traffic source—whether it's organic search, social breakouts, or newsletter loyalists.

Predictive Roadmap:

Trend Identification: Align your editorial calendar to rising search patterns using AI pattern analysis.


Remediation Checklists: Your 24/7 AI assistant provides step-by-step guides to improve content reach and data quality.


Illuminate Your Data. Empower Your Newsroom.
Move beyond basic metrics. Luma Insights is the intelligence layer built specifically for publishers to transform data fatigue into a winning content strategy.
Updated on
Apr 10, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
No data shared with third parties
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No data collected
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What’s new

- Simplify your Google Analytics 4 data with AI-powered insights
- Discover actionable content opportunities with Content Gaps
- Track author performance with intuitive leaderboards & comparisons
- Get daily content recommendations based on real-time trends
Content rating
Everyone
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App support

About the developer
Mediology Software Private Limited
helpdesk@sortd.mobi
724, Udyog Vihar Phase -5, Gurugram, Haryana 122016 India
+91 72100 11769

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