Every morning you push yourself. Every day you get stronger. Cold showers are more than a trend—they're a workout for body and mind.
ICE COLD teaches you how to take cold showers—and how to love them—in 21 days.
━━━━━━━━━━━━━━━━━━━━
WHY TAKE COLD SHOWERS?
━━━━━━━━━━━━━━━━━━━━
The science behind cold showers is clear. Regular exposure to cold brings:
• A stronger immune system through increased immune cells
• More energy and alertness in the morning
• Improved blood circulation and vascular training
• Faster recovery after exercise
• Increased fat burning through brown adipose tissue
• Mental strength and willpower
• Improved mood through endorphin release
━━━━━━━━━━━━━━━━━━━━
WHAT TO EXPECT IN THE APP
━━━━━━━━━━━━━━━━━━━━━
✓ 21-day program to learn how to take a cold shower
✓ Gentle increase from 10 seconds to 2+ Minutes
✓ Daily lessons on cold acclimatization
✓ The correct breathing technique (inspired by the Wim Hof Method)
✓ Mental preparation before every cold shower
✓ Progress tracking to keep you motivated
✓ Immediate help if you're struggling to take the plunge
━━━━━━━━━━━━━━━━━━━━
THE 21-DAY COLD SHOWER PLAN
━━━━━━━━━━━━━━━━━━━━
Week 1: A gentle introduction to cold showers
Learn the basics of cold acclimatization. Start by alternating between warm and cold water and hold for 10-30 seconds. Proper breathing makes all the difference.
Week 2: Building Up and Breathing Technique
Increase to 30-60 seconds of cold water. Deepen your breathing techniques and develop mental strength. Your body will adapt.
Week 3: Cold Shower Mastery
Achieve 1-2+ minutes under cold water. Learn to start directly with cold. Make cold showers a regular habit.
Week 2: Cold Shower Mastery
Achieve 1-2+ minutes under cold water. Learn to start directly with cold. ━━━━━━━━━━━━━━━━━━━━
THE WIM HOF EFFECT
━━━━━━━━━━━━━━━━━━━━
Wim Hof showed the world what's possible with the right method. His cold exposure and breathing techniques have inspired millions.
You don't have to push yourself to the limit. Just 30 seconds of cold showers a day can produce measurable results for your immune system and overall well-being.
The Wim Hof Effect ━━━━━━━━━━━━━━━━━━━━━
WHY ICE COLD?
... ━━━━━━━━━━━━━━━━━━━━━
→ GENTLE START: No shock therapy, but a gradual increase
→ SCIENTIFIC: Based on current research on cryotherapy
→ PRACTICAL: Daily instructions that work
→ MOTIVATING: Immediate help with overcoming initial difficulties
━━━━━━━━━━━━━━━━━━━━
WHO IS THE APP FOR?
━━━━━━━━━━━━━━━━━━━━━
• People who want more energy and alertness
• Athletes who want to recover faster
• Biohackers and self-optimizers
• Anyone who wants to strengthen their willpower
• Wim Hof fans who want a structured start
Start the Cold Shower Challenge today!