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I-Apvertise iyinkundla ye-AdTech efake kudijithali, yenza imali futhi yenze intando yeningi ukukhangisa komgunyazi okungokwesiko ngokuletha amabhrendi/abadayisi kanye nabathonya babo bonke osayizi (ama-nano-, ama-micro- kanye nama-mega-influencers) endaweni yemakethe.
Abakhangisi (abakwa-Apvertisers) bakha imikhankaso yedijithali, bamise isabelomali ngokusekelwe kumthamo wokuxoxisana kanye nemithelela efiselekayo, babonise izinkundla zokuxhumana ezikhethwayo, uhlobo(ama)nhlobo lwabagqugquzeli olukhethwayo njll. futhi abagqugquzeli bathola ukwaziswa yinkundla ngokushesha nje lapho umkhankaso usuphelile. kudaliwe.
Njengabagqugquzeli abaningi abafanelekile (abathanda ukusabalalisa indaba yomkhiqizo) bangabelana ngomkhankaso ezinkundleni zokuxhumana eziningi ngendlela abafisa ngayo. Bakhokhelwa umbono/ngokuchofoza ngakunye abakwazi ukuwenza kunethiwekhi yabo yabalandeli. Abakhangisi bayakwazi ukuhlela/ukwenza ibhajethi ngokwanele, bakhokhela umthelela wangempela, hhayi izimali ezishibhile ezikhokhiswa umgqugquzeli ovamile.
Abakhangisi manje banethuluzi lokunqoba izinhlungu kanye nezinselelo ezibhekene nezifiso zokuqukethwe okungabizi kakhulu kanye nokuzibandakanya okuyiqiniso. I-Appvertise iyithuluzi, isibani sokukhanyisa ekamelweni elimnyama!
Amanye amaqiniso afanele ukushiwo futhi anomthelela omkhulu ekusebenzeni kwemikhankaso yokumaketha:
• Ama-Nano-influencers (abalandeli abangaphansi kwe-5k) ashayela ukuzibandakanya okuphezulu kakhulu
• Ama-Micro-influencer (abalandeli abangu-5k kuya ku-20k) ayingxenye yabo bonke abathonya.
• Imikhiqizo inentshisekelo enkulu ekusebenzeni nama-micro-influencer.
• Abagqugquzeli be-Mega kanye noSaziwayo benza u-90% wamagigi.
• Inhloso yokuzuza okuqukethwe kwamagciwane okubandakanya kakhulu futhi okungabizi kakhulu kuthikamezwa yilezi zinselele ezilandelayo:
Ukubona abalandeli bamanga
Amabhrendi akhokha abathonya ngokususelwa enanini lokulandelayo, kanti i-10% yabasebenzisi be-Instagram ingaba yi-bots. Yize izinkundla zokuxhumana ziqhubeka nokuthuthukisa ubuchwepheshe bazo, kodwa ama-bots aqhubeka nokubahlupha embobeni onogwaja. Ukubona abalandeli bamanga kanye nomsebenzi wenkundla yezokuxhumana ongelona iqiniso kuyinto ekhathaza kakhulu amabhrendi nabakhangisi—futhi kuyinselelo ephezulu yokumaketha yabagqugquzeli bayo yonke into.
Ukukhuphuka kwezindleko zethonya
I-influencer-marketing ibuswa ama-Mega- noSaziwayo-abathonya ababiza kakhulu abasho izintengo ngokukhululekile nangokuzenzela. Ayihambisani nesayensi, ayisekelwa neze izinombolo. I- engagement maestros (ama-nano- kanye nama-micro-influencers), ashibhe ngephutha kumabhrendi, awatholakali kalula.
Ukunciphisa isikhathi esichithwa ekuphatheni imikhankaso
Ukuthola, ukubandakanya kanye nokwenza izinkontileka abathonya kungadla isikhathi futhi kube nzima. Ukuthola abathonya abalungile; Inkontileka; Izinkokhelo; Ukuxhumana; Ukulinganisa nokuthuthukisa i-ROI ukuqinisekisa ukusebenza komkhankaso (ukuchofoza) kanye nenani lemali kunzima, kudla isikhathi, kuyabiza futhi izikhathi eziningi akunakwenzeka.
Ukusetha ibhajethi efanele
Isiphi isabelomali esifanele, kufanele akhokhe malini umgqugquzeli? Lona umbuzo onzima kakhulu ngoba inkokhelo ingaphambili kodwa ukusebenza (ukuchofoza nokuvelayo) kusesikhathini esizayo: akunqunyelwe futhi akunakunqunywa. Konke kungumsebenzi wokuqagela. Ukulinganisa nokurekhoda umthelela womthonya kuyadingeka ukuze kulinganiswe usayizi ofanele wesabelomali.
Ake sibuyekeze izinselelo, ukuze sibone ukuthi i-Appvertise izilungisa kanjani
Izinkinga kanye nobungozi sekuqediwe futhi kwancishiswa: okulandelayo okungelona iqiniso kuyabhekwana futhi kusethwa isabelomali esifanele manje kungenzeka ngoba ukuchofoza kwangempela kuphela okukhokhelwayo; izindleko zethonya manje sezehlisiwe futhi izinga lokugcwala liyehla ngokushesha (ngenkathi ukusebenzelana kwenyukela) ngoba ama-nano- kanye nama-micro-influencers manje ayakwazi ukwenza inkontileka; ubunkimbinkimbi bokuthola, ukuxhumana, ukwenza inkontileka kanye nokuqapha abathonya manje sekuzenzakalela ngokugcwele. Eqinisweni, noma ubani manje angaba umgqugquzeli. Angithi sonke, noma kunjalo?
Uyemukelwa emhlabeni omusha othokozisayo wemboni yokumaketha yedijithali, yokwenza imali neyentando yeningi.
Abakhangisi (abakwa-Apvertisers) bakha imikhankaso yedijithali, bamise isabelomali ngokusekelwe kumthamo wokuxoxisana kanye nemithelela efiselekayo, babonise izinkundla zokuxhumana ezikhethwayo, uhlobo(ama)nhlobo lwabagqugquzeli olukhethwayo njll. futhi abagqugquzeli bathola ukwaziswa yinkundla ngokushesha nje lapho umkhankaso usuphelile. kudaliwe.
Njengabagqugquzeli abaningi abafanelekile (abathanda ukusabalalisa indaba yomkhiqizo) bangabelana ngomkhankaso ezinkundleni zokuxhumana eziningi ngendlela abafisa ngayo. Bakhokhelwa umbono/ngokuchofoza ngakunye abakwazi ukuwenza kunethiwekhi yabo yabalandeli. Abakhangisi bayakwazi ukuhlela/ukwenza ibhajethi ngokwanele, bakhokhela umthelela wangempela, hhayi izimali ezishibhile ezikhokhiswa umgqugquzeli ovamile.
Abakhangisi manje banethuluzi lokunqoba izinhlungu kanye nezinselelo ezibhekene nezifiso zokuqukethwe okungabizi kakhulu kanye nokuzibandakanya okuyiqiniso. I-Appvertise iyithuluzi, isibani sokukhanyisa ekamelweni elimnyama!
Amanye amaqiniso afanele ukushiwo futhi anomthelela omkhulu ekusebenzeni kwemikhankaso yokumaketha:
• Ama-Nano-influencers (abalandeli abangaphansi kwe-5k) ashayela ukuzibandakanya okuphezulu kakhulu
• Ama-Micro-influencer (abalandeli abangu-5k kuya ku-20k) ayingxenye yabo bonke abathonya.
• Imikhiqizo inentshisekelo enkulu ekusebenzeni nama-micro-influencer.
• Abagqugquzeli be-Mega kanye noSaziwayo benza u-90% wamagigi.
• Inhloso yokuzuza okuqukethwe kwamagciwane okubandakanya kakhulu futhi okungabizi kakhulu kuthikamezwa yilezi zinselele ezilandelayo:
Ukubona abalandeli bamanga
Amabhrendi akhokha abathonya ngokususelwa enanini lokulandelayo, kanti i-10% yabasebenzisi be-Instagram ingaba yi-bots. Yize izinkundla zokuxhumana ziqhubeka nokuthuthukisa ubuchwepheshe bazo, kodwa ama-bots aqhubeka nokubahlupha embobeni onogwaja. Ukubona abalandeli bamanga kanye nomsebenzi wenkundla yezokuxhumana ongelona iqiniso kuyinto ekhathaza kakhulu amabhrendi nabakhangisi—futhi kuyinselelo ephezulu yokumaketha yabagqugquzeli bayo yonke into.
Ukukhuphuka kwezindleko zethonya
I-influencer-marketing ibuswa ama-Mega- noSaziwayo-abathonya ababiza kakhulu abasho izintengo ngokukhululekile nangokuzenzela. Ayihambisani nesayensi, ayisekelwa neze izinombolo. I- engagement maestros (ama-nano- kanye nama-micro-influencers), ashibhe ngephutha kumabhrendi, awatholakali kalula.
Ukunciphisa isikhathi esichithwa ekuphatheni imikhankaso
Ukuthola, ukubandakanya kanye nokwenza izinkontileka abathonya kungadla isikhathi futhi kube nzima. Ukuthola abathonya abalungile; Inkontileka; Izinkokhelo; Ukuxhumana; Ukulinganisa nokuthuthukisa i-ROI ukuqinisekisa ukusebenza komkhankaso (ukuchofoza) kanye nenani lemali kunzima, kudla isikhathi, kuyabiza futhi izikhathi eziningi akunakwenzeka.
Ukusetha ibhajethi efanele
Isiphi isabelomali esifanele, kufanele akhokhe malini umgqugquzeli? Lona umbuzo onzima kakhulu ngoba inkokhelo ingaphambili kodwa ukusebenza (ukuchofoza nokuvelayo) kusesikhathini esizayo: akunqunyelwe futhi akunakunqunywa. Konke kungumsebenzi wokuqagela. Ukulinganisa nokurekhoda umthelela womthonya kuyadingeka ukuze kulinganiswe usayizi ofanele wesabelomali.
Ake sibuyekeze izinselelo, ukuze sibone ukuthi i-Appvertise izilungisa kanjani
Izinkinga kanye nobungozi sekuqediwe futhi kwancishiswa: okulandelayo okungelona iqiniso kuyabhekwana futhi kusethwa isabelomali esifanele manje kungenzeka ngoba ukuchofoza kwangempela kuphela okukhokhelwayo; izindleko zethonya manje sezehlisiwe futhi izinga lokugcwala liyehla ngokushesha (ngenkathi ukusebenzelana kwenyukela) ngoba ama-nano- kanye nama-micro-influencers manje ayakwazi ukwenza inkontileka; ubunkimbinkimbi bokuthola, ukuxhumana, ukwenza inkontileka kanye nokuqapha abathonya manje sekuzenzakalela ngokugcwele. Eqinisweni, noma ubani manje angaba umgqugquzeli. Angithi sonke, noma kunjalo?
Uyemukelwa emhlabeni omusha othokozisayo wemboni yokumaketha yedijithali, yokwenza imali neyentando yeningi.
Kubuyekezwe ngo-
Ukuphepha kuqala ngokuqonda ukuthi onjiniyela baqoqa futhi babelane kanjani ngedatha yakho. Ubumfihlo bedatha nezinqubo zokuphepha zingahluka kuye ngokusebenzisa kwakho, isifunda, nobudala. Unjiniyela unikeze lolu lwazi futhi angalubuyekeza ngokuhamba kwesikhathi.
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