FOCUS by Reynolds and Reynolds

109 reviews
Content rating
Everyone
10K+
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Content rating
Everyone
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About this app

FOCUS is a CRM solution from Reynolds and Reynolds. The mobile app for FOCUS was created specifically for salespeople. With dealer-defined, forced-march sales steps built into the tool, it allows salespeople to better manage the sales process as it happens. Bringing mobility to the showroom, FOCUS gives salespeople instant access to the information they need at all points of the sale so customers move through the sales process faster and ultimately have a better experience at your dealership.

With the FOCUS mobile app, your salespeople can:
- Perform follow up activities in a format optimized for mobile phones via My Desk.
- Follow dealer-defined, forced-march sales steps as they move through the Sales Cycle.
- Easily track and see their goals via My Goals.
- Select customized test drive routes based on the vehicle selected.
- Access and change customer profiles as needed.
- Receive reminder alerts for upcoming appointments and tasks.
- Send alerts to management when assistance is needed during a sale.
FOCUS for Reynolds and Reynolds Contact Management system customers.
Updated on
Aug 24, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Photos and videos
  • This app may collect these data types
    Location, Personal info and 3 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

109 reviews
Jared Hatfield
June 19, 2025
Just bad. Crashes often, freezes up when I get out of a customer profile to where I have to log back in again. Even if you're logged in and open up another app, it'll freeze up and you have to restart all over again. It's far more complicated getting where you need to. I only have it downloaded because it's required for my job, but almost exclusively use the browser since that's so much easier to use.
2 people found this review helpful
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Yahir Silva
August 25, 2026
Leads go blank, and it constantly keeps me logged out. I keep losing leads to coworkers because of this.
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Rebecca Sypolt
July 8, 2026
update- just completed update and still says needs update. Cannot log in. it crashes alot as someone else said. constantly having to log back in. it does not allow you to see vin of vehicle they purchased. desktop version is great but app needs work.
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What’s new

- Bug fixes and improvements.