SHA'DEY -Makeup Shade Finder

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About this app

Find your exact foundation and lipstick shades. Stop guessing.

SHA'DEY is the AI shade finder that matches makeup to your exact skin tone — not a generic quiz, not a filter. Real colour science.

NEW: FOUNDATION MATCHING

One scan, your exact foundation shade. SHA'DEY measures your skin's true colour and matches it directly against professionally measured foundation shades from MAC, Fenty Beauty and Maybelline — with honest match ratings and live prices in Canada and the US. No 40-shade guessing wall. And if we don't have a close match for your tone, we tell you — we never guess. Free for all users.

HOW IT WORKS

Take a selfie with live lighting guidance that helps you capture in the right light. SHA'DEY analyses your skin tone across five facial zones, measures your undertone (warm, cool, neutral or olive), and builds your precise colour profile in seconds.

YOUR MATCHES

Foundation matched directly to your measured skin colour. Plus your top 5 lipstick, liner, gloss, blush and bronzer recommendations ranked by how well they match your skin tone, undertone and depth. Each result shows the shade, brand, finish and real buyer ratings.

WORKS FOR ALL SKIN TONES

Fair skin. Light skin. Medium skin. Brown skin. Deep skin. Rich skin. SHA'DEY covers every skin tone and undertone combination — warm, cool, neutral and olive.

BRANDS YOU LOVE

MAC, Fenty Beauty, Maybelline, NARS, NYX and more. Shop directly from Sephora, Ulta, Boots, Shoppers Drug Mart and Amazon.

MAYA — YOUR AI MAKEUP ARTIST

Unlock your personal shade consultation from Maya, SHA'DEY's AI makeup artist. She explains exactly why each shade works for your skin, how to apply it, and what to pair it with.

KEY FEATURES

NEW: AI foundation shade matching from MAC, Fenty Beauty and Maybelline — free
AI lip shade finder for your exact skin tone
Shade matching for warm, cool, neutral and olive undertones
Best foundation and lipstick for dark skin, brown skin, fair skin and light skin
Live lighting guidance for accurate scans
Shop from Sephora, Ulta, Boots and Amazon
Live pricing in CAD, USD and GBP
No account required
SHA'DEY never stores your photos

Free to download. Available in Canada, United States and United Kingdom.

Find your shade. Own your look.
Makeup & Foundation shade matching app for your skin tone and undertone
Updated on
Sep 11, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • No data shared with third parties
    Learn more about how developers declare sharing
  • This app may collect these data types
    Personal info
  • Data is encrypted in transit
  • You can request that data be deleted

What’s new

SHA'DEY 4.0 — Foundation matching is here!

- NEW: Foundation matching — scan once and get your exact shade across MAC, Fenty Beauty, and Maybelline, with prices for Canada and the US. Free for all users.
- Redesigned scan experience with live lighting guidance that helps you capture in the right light.
- Refreshed skin profile with your personal colour story.
- Clearer results, honest match quality labels, and faster shade browsing.
Content rating
Everyone
Learn more

App support

About the developer
GenXUnited Holdings Inc.
yeti@alpineintelligence.ca
2252 Stillmeadow Rd Oakville, ON L6M 3T9 Canada
+1 613-770-1738

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