The Spinoff is an online magazine covering society, music, politics, gaming, books, television, parenting, Auckland and more. We employ some of New Zealand’s best non-fiction writers to create smart, shareable content. The Spinoff is the most talked about media startup in New Zealand. Founded by Duncan Greive in 2014, The Spinoff has grown to become a must-read source of analysis, humour and cultural commentary with a loyal audience of over 350,000 monthly users.