Start TODAY Meal Plan, Fitness

In-app purchases
11 reviews
Content rating
Everyone
5K+
Downloads
Content rating
Everyone
In-App Purchases
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About this app

Your wellness journey starts here! Start TODAY now has a free option, making it easier to start your wellness journey. Join our community and get 1 Community Challenge, 1 Expert Meal Plan, and Daily Motivation at no cost. Want more? Upgrade to Start TODAY Premium to unlock unlimited workouts and challenges, all meal plans and recipes, live coaching calls, journaling, achievements, and more support to help you reach your wellness goals.

MEAL PLANS:
Take the stress out of mealtime with simple, delicious meal plans designed by our expert dietitians including Joy Bauer, RDN. Free users get access to 1 Expert Meal Plan to help make healthy eating easier. Upgrade to Premium to unlock all meal plans and recipes, with approachable ideas, helpful cooking tips, and expert guidance to support your goals.

FITNESS CHALLENGES:
Get moving and stay motivated with fitness challenges designed to meet you where you are! Free users can join 1 Community Challenge and build healthy habits alongside the Start TODAY community. Upgrade to Premium for unlimited workouts and challenges, from walking and dance cardio to Pilates and strength training.

JOURNALING:
Premium members can access thoughtful daily prompts curated by our expert team. Journaling in the Start TODAY app makes it easy to reflect, set intentions, and find motivation in everyday moments. It’s a simple practice designed to help you stay grounded, celebrate your progress, and keep moving forward—one small win at a time.

LIVE COACHING:
Premium members get access to live coaching calls twice a month with our nutrition and fitness experts. Ask your questions in real time, get practical tips and strategies to support your wellness goals, and connect with experts and the Start TODAY community along the way.

ACHIEVEMENTS:
Premium members can celebrate their progress with achievements throughout their wellness journey. Earn badges for completing workouts, building healthy habits, and showing up consistently. Track your progress, build new streaks, and celebrate your wins—because every step forward deserves recognition.

MOTIVATION:
Everyone can use a little boost! Free users get Daily Motivation with encouragement and inspiration to help you stay focused on your wellness journey. Get the support you need to keep showing up, taking small steps, and building healthier habits with Start TODAY. You’re not alone—we’re in this together!
Your wellness journey starts here!
Updated on
Aug 25, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • No data shared with third parties
    Learn more about how developers declare sharing
  • This app may collect these data types
    Personal info, App activity and 2 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

7 reviews
Gigii
December 15, 2025
Haven't used yet though would love too subscribe bt $10 a month is a bit much for me & a few others. It adds the heck up! Between Subscriptions & Passwords its making me 😫🤪Crazy!!!
19 people found this review helpful
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Mary Vargas
September 1, 2026
I won't be giving a single star. I didn't realize what I was getting into and now I have been trying to cancel. It's been a nightmare 😞
1 person found this review helpful
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NBC News Digital LLC
September 8, 2026
Hi Mary, we're sorry to hear about your experience. Please reach out to our Support team at start@today.com and we can help. You can also find instructions on how to cancel here: https://starttoday.zendesk.com/hc/en-us/articles/45178551860371-How-do-I-cancel-my-Start-TODAY-app-subscription
Kayla Staub
May 23, 2026
subscription only 👋
11 people found this review helpful
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What’s new

With our brand-new free tier, everyone can start building healthier habits with Start TODAY — no subscription required.

Get FREE access to:
* The Monthly Community Challenge
* 1 Weekly Meal Plan
* One Small Thing
* Inspirations

Start moving, eating better, and building healthier habits with expert-led guidance — for free.
Content rating
Everyone
In-App Purchases
Learn more

App support

About the developer
NBCUniversal Media, LLC
app.feedback@nbcuni.com
30 Rockefeller Plz New York, NY 10112 United States
+1 646-893-9129