• The Problem
Media content is fragmented. The same event – a concert, a competition, a major news story – appears in dozens of separate posts, by different authors. You see them once in your feed, then they disappear. There’s nowhere to put them together. You can’t follow a topic unless you follow people.
• The Solution – Folders
A Folder is a collection of posts from different sources, all related to the same topic. A main post and several attachments, each with its own author, likes, comments. Just like a carousel, but with multiple authors.
• How linking works
A post that’s part of a Folder has a link in the header. Tap it and you’ll be taken to the full Folder. There, a carousel of circles shows you all the attached posts. You can jump from one to the next instantly.
• The important part – you can follow the Folder, not the creator
A Folder has its own life, independent of the user who created it. If you follow it, you get notified every time a new post is added. No matter who adds it. It doesn’t matter if it’s the main author or another contributor. You follow the topic, not the person.
This solves fragmentation: instead of searching through dozens of accounts for posts about an event, you have a single place that updates itself and notifies you.
• Wavelength Algorithm
Calculates a relevance index between you and each post. Based on real behavior, not just vague interests. The feed becomes smarter.
• Messenger
Has draft and saved messages. You can write now, send later. You keep what matters.
• Marketplace (in development)
Creators will be able to list their folders in a dedicated space. Brands, agencies, or event planners can apply to use an existing folder – either by attaching a sponsored post or fully integrating it into their campaign. The creator receives a commission. Exact details will be announced at launch.
• Who is it for?
– People who want to follow an event without following dozens of people.
– Creators who aggregate content from multiple sources.
– Coaches, teachers, journalists, event planners.
– One place. All the insights. Only get notifications for what matters.