TRUEHOUR

Walnut Flat LLC

In-app purchases

About this app

TRUEHOUR helps equipment owners, contractors, and owner-operators know their real cost per hour — so they can price jobs profitably and stop undercharging.
Most small equipment businesses don’t fail because of one bad job. They lose money slowly through inaccurate pricing, overlooked overhead, rising fuel costs, repairs, and guessing at hourly rates.
TRUEHOUR fixes that.
Built specifically for equipment-based businesses, TRUEHOUR calculates your true Owning, Operating, and Overhead (O&O) cost per hour using the same industry-standard methodology trusted for decades by the U.S. Army Corps of Engineers and referenced by the Caterpillar Performance Handbook.
Enter your real machine data and TRUEHOUR calculates:
• Depreciation
• Financing & insurance
• Fuel & maintenance
• Tires & repairs
• Overhead & operating expenses
• Break-even hourly cost
• Recommended billing rate
Know exactly what it costs to run your machine every hour — based on YOUR numbers, not industry averages.
PRICE JOBS WITH CONFIDENCE
TRUEHOUR’s Job Estimator helps you build accurate, profitable quotes using your real equipment costs, labor, materials, permits, subcontractors, and overhead.
See:
• Profit margin at any billing rate
• Estimated vs actual job performance
• Cost sensitivity scenarios
• Break-even pricing before you bid
No more guessing whether a job is profitable.
AI-POWERED INSIGHTS
TRUEHOUR Pro includes AI-assisted job analysis that helps identify:
• Cost overruns
• Estimating mistakes
• Margin leaks
• Pricing adjustments for future jobs
It works like having an operations analyst built into your business.
BUILT FOR REAL EQUIPMENT OPERATORS
Whether you:
• Own your first skid steer or excavator
• Run multiple machines
• Operate part-time or full-time
• Want to replace spreadsheets and manual calculations
TRUEHOUR gives you a professional-grade cost system without requiring accounting expertise.
TAX & REPORTING READY
Generate:
• Monthly & yearly expense reports
• Schedule C–ready tax summaries
• Printable and exportable reports
Spend less time sorting receipts and more time running your business.
SYNC ACROSS DEVICES
TRUEHOUR Pro includes:
• Cloud backup
• Cross-device sync
• iPhone, iPad, Android, and desktop access
Your data stays backed up and available wherever you work.
FREE FEATURES
• Full O&O cost calculator for one machine
• Expense reporting
• Tax-ready summaries
• Report export & printing
• AI-assisted cost setup guidance
PRO FEATURES
• Unlimited machines & projects
• Advanced job estimating
• Save & export estimates
• Estimated vs actual analysis
• AI-powered job insights
• Break-even & pricing tools
• Cloud backup & sync
• Equipment templates & defaults
TRUEHOUR Pro:
$14.99/month or $149.99/year.
You invested heavily in your equipment. Make sure every hour it works is profitable.
Know your true cost. Price with confidence. Save time. Make money.

What’s new

Improved Privacy Controls: New onboarding explains benchmarks, shared data, and privacy protections. Preferences can be changed anytime in Settings.
Simplified Pro Upgrades: Clearer feature descriptions and a streamlined upgrade experience.