Simple: Weight Loss Coach

Contains adsIn-app purchases
4.5
80.4K reviews
5M+
Downloads
Content rating
Everyone 10+
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About this app

Try the holistic health coaching app that delivers long-term weight loss without diets, calorie counting, food restrictions, or even a hint of judgment. Healthy lifestyles don't have to be "perfect" to get results, and neither do you!

What you get with Simple:

1) An AI health coach that feels human
Avo™ is the in-app coach that'll proactively guide you throughout your weight loss journey. With Avo's positive encouragement and motivational coaching, you'll feel supported every day. Avo is trained by behavior change coaches, registered dietitians, and medical doctors to give you the kind of expert coaching and care you'd expect from a human health professional … but faster, cheaper, and available 24/7.

2) Science-backed tools and techniques
Our effective weight loss coaching approach is guided by up-to-date research and a global team of health, nutrition, and behavior change experts.

3) Simple, sustainable steps to lose weight
We'll coach you to develop the right habits to reach your health and weight goals. You'll get results using small, doable steps that fit easily into your life.

Download to get started today!

Want to know more? Let's dive into the features you'll love.

- Positive, proactive coaching conversations
Avo is always ready with a supportive suggestion to move you forward. Chat about nutrition, recipes, stress relief, workout routines, and more! Whatever wellness needs you have, Avo has answers and ideas you can trust.
- Personalized nutrition feedback
Use Nutrition Scores to learn how nutrient-rich and calorie-dense your meals are and the impact of that on your health. Lose weight, feel energized, and eat a more balanced diet with this practical feedback loop linked to your meal tracking.
- A menu scanner for healthy eating on the go
Going out to eat but still want to make progress? Use NutriScanner to see how each meal on a menu matches your nutrition and health goals, and dine out with confidence.
- Food Tracker
Tracking improves your habits by making you aware of the choices you're making. Our Food Tracker makes it really easy: just type in what you eat, describe your meal with your voice, or upload a photo.
- Hydration Tracker
Track your water intake to stay hydrated and level up your physical and mental wellness.
- Movement Tracker
Whether it's gym or home workouts, shadow boxing, or a neighborhood stroll, track your physical activity to help you build your fitness.
- Weight Loss Tracker
We’ll plot your results so you stay pumped about the personal progress you're making.
- Flexible intermittent fasting
Intermittent fasting is a safe way to lose weight and keep it off. It focuses on when, rather than what, to eat. There's no calorie counting. You can still eat your favorite foods as part of a balanced diet. Choose, change, or pause your fasting schedule any time to sync with your weekly routine.
- Easy-to-understand expert articles
Learn about nutrition, physical activity, fasting, mindset, and more to make health, well-being, and weight management feel easy.
- Timely reminders
Motivating messages to keep you focused on your daily fasting, meal tracking, fitness, and hydration.
- App integrations
Link Simple with Apple Health, Google Fit, or Fitbit to sync your steps, weight, water, and sleep data.

For full access to all these Simple features, get the Premium subscription.
* Payment will be charged to your iTunes account at confirmation of purchase.
* The subscription automatically renews unless auto-renew is turned off in your iTunes account settings at least 24 hours before the end of your subscription period.
* Any unused part of a free trial, if offered, will be forfeited if you purchase a subscription during the free trial period.
For more information, please visit https://support.apple.com/en-us/HT202039
Privacy Policy: http://simple.life/privacy.htm
Terms of Use: http://simple.life/tos.htm
Still reading? We love that energy. You must have the same appetite for well-being as we do. See you soon!
Updated on
May 23, 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info, Financial info and 5 others
This app may collect these data types
Personal info, Financial info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.5
79.2K reviews
Dawn Evans
May 18, 2024
I'm still very new but I am enjoying the app so far. I like how easy it is to log everything, especially food. I just take a picture of my plate and the AI does the rest. I do double check it but the computer is really good. As for recording food, I would like a way to save recipes or nutritional info in things I regularly eat. For example I eat a homemade granola that is always flagged as being high in sugar. If I enter the recipe of the one I make, the score could be different
1 person found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
May 18, 2024
Thanks for sharing your experience, Dawn! We're glad to hear that you're enjoying the app and finding it easy to log your meals. Your suggestion about saving recipes or nutritional info for regularly consumed items is valuable, we'll consider this for future updates. If you have questions, reach out to us at help@simple.life. Best, The Simple Team
Rebecca L
May 15, 2024
In two days I have lost some weight. Which makes me very happy. Also not counting calories is wonderful! would give 5 stars but there are some glitches in the program. Such as changing times for meals or exercise. When I try to change them it goes right back to the current time. Tracking activity is frustrating due to it only uses Google fit (which is not accurate) and Fit Bit. I do not have these I feel they need to have apple and Samsung available to connect to.
2 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
May 15, 2024
Hello Rebecca! We're thrilled to hear about your positive experience with the Simple and your progress towards your goals! Regarding the glitches you've encountered, we apologize for any inconvenience this may have caused. If you need any assistance, please don't hesitate to reach out to us at help@simple.life. Best, The Simple Team
AnnChris Warren
May 18, 2024
Pros: This app makes intermittent fasting easy. I feel it's really helping me stay on track with weight loss journey. Cons: the functionality of the app needs a lot of improvement. if you edit something because you made a mistake it doesn't register the change. Ie; I was adding my last meal a few hours after I had it and I forgot to change the time to when I actually had the meal so I went in and edited it. It shows the change but then calculated the start of my fast by the incorrect time.
Did you find this helpful?
Simple.Life Apps Inc
May 18, 2024
Hello AnnChris, We're glad to hear that our app is helping you with your intermittent fasting journey. We understand your concerns about the functionality of the app and the issues you've encountered with editing entries. Please reach out to us at help@simple.life. We are looking forward to assisting you further. Best regards, Simple Team