Real identity...
• Over 7 billion users
• Great at ensuring survival
• Market leader for 500 million years
...now on your mobile.
What?
• A collaborative consumer-driven solution to the identity fraud problem
Why?
• Digital identity is broken. Passwords are a pain. Organizations need help.
How?
• Bring identity back to people, as it was before computers - before paper, even
• Harness the natural ability of people to recognize one another
• Fraudsters are simply people who are not recognised by the friends and family members of their victim
Who?
• Eventually, anyone on the planet (to the extent permitted by local laws and technical infrastructure)
• But to start with, only for people in the United Kingdom...