Buffer: Social Media Planner

In-app purchases
48.5K reviews
Content rating
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About this app

Take social media scheduling and management to the next level with Buffer. Buffer is the most intuitive and affordable social media management tool and media planner for small businesses. Schedule Instagram posts, plan your content and publish social media posts easily with Buffer. Enjoy detailed social media analytics across multiple platforms for valuable insight. Manage your posts, engage with your audience, and save ideas for future content all with the help of Buffer.

Plan, preview, and schedule content with ease. With Buffer’s new AI Assistant, you can quickly create multiple posts for different channels. Update Instagram audiences seamlessly with tools to help you preview and schedule posts, view engagement data, or plan your content cadence. Buffer is your social media tracking and publishing solution that makes it simple and affordable to post videos, photos, and engage with your audience.

With Buffer, it’s easy to measure your social media performance, learn what works, and start to grow your following on social media. Our social media planner lets you preview detailed media analytics so you can plan your next posts confidently.

Schedule Instagram posts, test a new feed layout, try out TikTok videos, Or target a new audience on LinkedIn – It’s all possible with Buffer’s planning and scheduling tool. We make understanding your social media analytics easier than ever, so you can hit the ground running better and faster.

Schedule posts, upload videos, plan your content calendar, collaborate on social media post ideas, and publish – all within Buffer. It’s your all-in-one social media solution for your growing business.


• Schedule, plan and publish social media content all from one easy-to-use scheduling platform
• Schedule and publish posts on Facebook, Instagram, TikTok, Twitter, Google Business Profiles, Pinterest, LinkedIn, YouTube and Mastodon
• Plan and schedule YouTube Shorts, TikTok videos, Instagram Reels and Instagram Stories with ease.
• With engagement options right in-app, Buffer can be your complete social media manager

• Buffer's AI Assistant give you a new way to experiment with your social media
• Quickly create engaging posts without the need for painstaking brainstorming
• Brainstorm and save different social media content ideas to post to your public feed later
• Collaborate with your team to edit ideas and add them to your scheduled posts when ready

• Get easy-to-read social media analytics for all the posts you share.
• Preview & schedule posts in one place and gain insight into how your posts perform through a simple dashboard.

• Social Media Content Calendar: Get an at-a-glance view of all the social media content you have lined up
• Calendar view: Schedule posts at specific days and times for a consistent presence across your accounts
• Content calendar: Plan social media content across all your social media platforms weeks and months ahead of time
• Share from all of your favorite apps. Including scheduling native retweets from Twitter
Get world-class support from your friends at Buffer via email and social media.

You can also add to Buffer from your favorite browser using our Browser Extensions for Safari, Chrome, Firefox and Opera.

Privacy Policy: https://buffer.com/privacy
Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

Do you have any questions for us?
Email: hello@buffer.com
Twitter: @buffer
Facebook: http://facebook.com/bufferapp
Instagram: @buffer
Pinterest: https://www.pinterest.com/bufferapp/
TikTok: https://www.tiktok.com/@bufferapp
YouTube: https://www.youtube.com/@Bufferapp
Updated on
Sep 7, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
App activity, App info and performance, and Device or other IDs
This app may collect these data types
Personal info and Photos and videos
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

45.7K reviews
June 20, 2023
Overall this app has helped me post more consistently for my business. I love the UI, the abilities and options (I wish there were Ko-Fi but that doesn't affect the rating), however, once or twice weekly something will fail to post. I don't mind if it's a rather large video, that I can understand, but more recently just simple JPGs have been failing. Overall this is a helpful app, but there could be better and I definitely wouldn't pay for extra options, just yet.
33 people found this review helpful
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Buffer, Inc
July 5, 2023
Hey there, thanks for leaving us a review. I'm sorry to hear that we're causing you these issue with image uploads. We're currently working on our media upload logic and would love to learn what is happening for you here. Would you be able to reach out to us at hello@buffer.com so that we can dig into this for you? Thanks, Joe
Jonathan Wallace
May 10, 2023
I downloaded this app with the intention of scheduling posts to Instagram. Everything was great, from the integration to setting up to composition and scheduling. However, when it came time for my scheduled posts, they all failed, negating the main reason for using this app. I double-checked all the settings on my end and even followed the help articles. I really don't know what else to do to at this point, and I really would love for this to work. This app would easily be 5 stars if it works.
38 people found this review helpful
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A Google user
March 7, 2019
Buffer gives the ability to schedule the same posts across multiple platforms while also giving the ability to tailor those posts to fit the style of that platform. Easy to use, simple program that outruns other similar apps I've used in the past. If you're looking for a program to schedule your posts, this is it. The only thing I'd say is that it does not give you any option to monitor interactions in-app (like Hootsuite does). But the free options are better on Buffer for scheduling.
91 people found this review helpful
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What's new

Hey there great news: we've added a few fixes :) Now you can schedule to your heart's desire!

In this update:

- Adds support for Android 13
- Ideas ✨
- Fix issues with Instagram Carousel updates
- Several other 🐛 fixes

We value your feedback, so if you have something to share then email us at hello@buffer.com.
If you're enjoying our app, please leave us a rating and a review!