Optimate is an AI-powered social media management platform for small businesses, creators and agencies.

Plan your content, create engaging posts, schedule across multiple social platforms and understand what is performing — all from one place.

PLAN YOUR CONTENT WITH AI

• Create personalised weekly or monthly social media content plans
• Tailor your plan to your goals, platforms and posting frequency
• Generate fresh content ideas based on your business and audience
• Organise upcoming posts in one unified content calendar

CREATE BETTER SOCIAL POSTS

• Generate captions, hooks, post ideas and content variations with AI
• Create content that matches your brand voice
• Adapt content for different social media platforms
• Turn recommendations and insights into ready-to-post content

SCHEDULE ACROSS YOUR SOCIAL CHANNELS

• Create and schedule content for LinkedIn, Instagram, Facebook, X, YouTube and TikTok
• Manage connected accounts from one central dashboard
• Review scheduled and published posts without switching between apps
• Receive recommended posting times based on available audience and performance data

UNDERSTAND WHAT IS WORKING

• Track followers, reach, engagement and content performance
• Compare results across your connected social platforms
• Identify your strongest posts and content themes
• Use performance insights to improve future content

ASK YOUR AI SOCIAL MEDIA ASSISTANT

Chat with Optimate about your content strategy and connected performance data.

Ask questions such as:

“Suggest 10 post ideas for next week.”

“Which type of content is performing best?”

“How can I improve my LinkedIn engagement?”

“Create a month of content based on my business goals.”

Optimate brings social media planning, content creation, scheduling and analytics together in one easy-to-use app.

Spend less time switching between platforms and more time creating content that grows your brand.

Start planning your next week of social content in minutes.