Find your perfect lipstick shade. Stop guessing.

SHA'DEY is the AI lip shade finder that matches lipstick colours to your exact skin tone — not a generic quiz, not a filter. Real colour science.

HOW IT WORKS

Take a selfie in natural light. SHA'DEY analyses your skin tone across five facial zones, measures your undertone (warm, cool, neutral or olive), and builds your precise colour profile in seconds. Your photo is never stored.

YOUR MATCHES

Get your top 5 lipstick recommendations ranked by how well they match your skin tone, undertone and depth. Each result shows the shade, brand, finish and real buyer ratings.

WORKS FOR ALL SKIN TONES

Fair skin. Light skin. Medium skin. Brown skin. Deep skin. Rich skin. SHA'DEY covers every skin tone and undertone combination — warm, cool, neutral and olive.

BRANDS YOU LOVE

MAC, Fenty Beauty, Maybelline, NARS, NYX and more. Shop directly from Sephora, Ulta, Boots, Shoppers Drug Mart and Amazon.

MAYA — YOUR AI MAKEUP ARTIST

Unlock your personal shade consultation from Maya, SHA'DEY's AI makeup artist. She explains exactly why each shade works for your skin, how to apply it, and what to pair it with.

KEY FEATURES

- AI lip shade finder for your exact skin tone
- Lipstick shade matcher for warm, cool, neutral and olive undertones
- Best lipstick for dark skin, brown skin, fair skin and light skin
- Shade recommendations from MAC, Fenty Beauty, Maybelline and more
- Shop from Sephora, Ulta, Boots and Amazon
- Live pricing in CAD, USD and GBP
- No account required
- Photo never stored — complete privacy

Free to download. Available in Canada, United States and United Kingdom.

Find your shade. Own your look.