Ultra-processed food is the biggest health story no one taught you. Rock The Food Pyramid changes that — using the science-based NOVA classification system to rate everything you eat on a simple 1–4 scale, from whole foods to heavily processed products engineered to keep you eating. Then it goes further than NOVA ever could.

Scan it. Grade it. Know what's in it.

🔬 WHAT IS NOVA?
The NOVA system was developed by nutrition scientists at the University of São Paulo to answer a question nutrition labels ignore: how much has this food been altered from its natural state? Group 4 on the NOVA scale — ultra-processed foods — represents products that go beyond traditional processing. Rock The Food Pyramid takes this framework and goes beyond.

✨ KEY FEATURES

📸 GATOR VISION — SCAN A WHOLE SHELF, GRADE EVERYTHING
The feature that feels like a cheat code in aisle 7. Point your camera at a store shelf and Gator Vision reads everything in view in a single shot — up to 100+ products at once — and instantly hands every item a NOVA score and its Gator Grade. Ultra-processed picks are flagged from low to high risk. Tap any product to see its ingredients color-coded by risk, plus a Partial Disclosure warning for vague terms like "natural flavors." (Subscription Required)

🎯 GATOR GRADE — THE 0 TO 100 SCORE THAT GOES BEYOND NOVA
Here's the difference that matters. NOVA tells you how processed a food is. Gator Grade takes that and goes beyond it — one 0–100 score for how good it really is. Every scan delivers a research-backed score from 0 (Poor) to 100 (Excellent) — built on the NOVA classification system plus peer-reviewed nutrition research, public health studies, and additive safety data. Two products in the same NOVA group can earn wildly different Gator Grades — so you know which truly deserves a place in your cart. No nutrition degree needed — one number, one confident decision. (Subscription Required)

⚠️ THE DIRTY 25
Spoiler: that candy-red? 🪲 Crushed beetles. (Carmine — look it up.) It's one of the most controversial food additives, right next to Red Dye 3, titanium dioxide, and BHA — and the Dirty 25 lets you search ANY of them for clear, science-backed facts. Know exactly what's in your cart.

🥗 HEALTHIER ALTERNATIVES
Caught something sketchy? We hand you a better swap you can actually buy — no kale guilt-trip. (Subscription Required)

📖 50,000+ NOVA-RATED RECIPES
Browse a massive library with NOVA scores for every dish and ingredient. Submit your own for instant analysis. (Subscription Required)

🔄 ADAPT ANY RECIPE IN ONE CLICK
Instantly tailor all your recipes to 16 dietary preferences — keto, paleo, vegan, gluten-free, and beyond. Every swap is auto re-scored to show its new processing level. (Subscription Required)

🐊 MEET GATOR, YOUR AI NUTRITION COACH
Think of Gator as the nutrition bestie who actually read the studies — ask about any ingredient or additive, any hour, zero judgment. (Subscription Required)

👥 COMMUNITY
Find your people — the ones who also flip the box over and read the back. 16 chat rooms and real support from people who get it. (Subscription Required)

💚 WHO IS THIS FOR?
For anyone ready to stop guessing and start knowing. For the 5 p.m. "what is even in this?" squint in aisle 7. Parents protecting kids from ultra-processed food. Anyone who wants to eat healthier without guilt, confusion, or preachy vibes — not perfect, just informed.

💡 WHY ROCK THE FOOD PYRAMID?
Founded by Dr. Suzanne R. Brock — marketing doctorate and nutrition advocate who got tired of watching people get misled by the food industry's own language. "Natural flavors" can hide dozens of ultra-processed additives. If the labels are designed to confuse you, you need a better tool. This is it.

🚀 START YOUR JOURNEY
Ultra-processed food won the last fifty years. Let's take it back — one shelf at a time. Download Rock The Food Pyramid and start eating like you know what's in your food — because now you will.

— Dr. Seuzz 🐊