Scan the whole shelf. Every food gets a grade β you flag what you avoid.
Point your camera at a store aisle and Gator Vision grades every product in the photo at once β 100+ if you want the whole aisle. No barcode-by-barcode busywork. Then it flags the ingredients you told it to watch for: peanuts, added sugar, artificial dyes. Your rules, on every label, in one glance.
π FOUNDING MEMBERS β FREE FOR LIFE
The first 5,000 members keep unlimited whole-shelf scans and saved lists free for life. Free account, no card. Closes at 5,000 members or January 31, 2027, whichever comes first.
πΈ GATOR VISION β WHAT COMES BACK
Every item returns with a Gator Grade, and ultra-processed picks are flagged from low to high risk. Tap any product to see its ingredients color-coded by risk, plus a Partial Disclosure warning for vague terms like "natural flavors." Tap any ingredient to see exactly what it's made of and the health impacts it may cause.
π― GATOR GRADE β ONE HONEST NUMBER, AND WE SHOW YOU THE MATH
Every product gets a single score from 0 (Poor) to 100 (Excellent), and we publish exactly how it is built:
β’ 40% Nutri-Score 2023 β the algorithm European regulators use.
β’ 35% NOVA processing level β how industrially the food is made, computed from the product's own ingredient list, never inherited from another database.
β’ 25% additive risk β additives tiered by published safety evidence.
That is the whole formula. No nutrition panel? The weighting shifts to 58% NOVA and 42% additive risk. No readable ingredients, or a category the science does not cover? We return no grade rather than a guess.
π© YOUR RULES, NOT OUR GRADE
Set what matters to YOU in one quick setup. Choose your diet β vegetarian, vegan, keto, paleo or pescatarian. Log allergies β peanuts, gluten, dairy, soy, sesame and more. Tell Gator what you're watching or avoiding: added sugar, seed oils, artificial dyes, high-fructose corn syrup, artificial sweeteners, sodium, or caffeine. Every scan flags what YOU flagged. The grade comes second. You call the shots.
β οΈ KNOW YOUR ADDITIVES
Look up any additive and find out what it really is and why it is flagged. Free, unlimited.
π 50,000+ NOVA-RATED RECIPES
Browse a massive library with a NOVA classification on every dish, computed live from its ingredient list. Free to browse and filter. Submit your own for instant analysis.
π ADAPT ANY RECIPE IN ONE CLICK
Tailor recipes to 16 dietary preferences β keto, paleo, vegan, gluten-free, and beyond. Every swap is re-scored. Free.
π₯ HEALTHIER ALTERNATIVES
Caught something sketchy? We hand you a better product you can actually buy β no kale guilt-trip. AI product swaps require a subscription.
π MEET GATOR, YOUR AI NUTRITION COACH (Subscription Required)
The nutrition bestie who actually read the studies β ask about any ingredient or additive, any hour, zero judgment.
π₯ COMMUNITY (Subscription Required)
Find your people β the ones who also flip the box over and read the back. 16 chat rooms.
π° WHAT'S FREE, WHAT'S PAID
Free: 20 whole-shelf scans a month, unlimited product search and additive lookups, recipe browsing, recipe adaptations, and your own avoid-list.
Premium ($3.99/month or $39.99/year): unlimited scans, saved history, AI product swaps, Gator chat and community rooms.
Subscriptions begin January 31, 2027.
π WHO IS THIS FOR?
For anyone ready to stop guessing. Parents protecting kids from ultra-processed food. Eat better without guilt, confusion, or preachy vibes.
π‘ WHY ROCK THE NEW FOOD PYRAMID?
Founded by Dr. Suzanne R. Brock, who got tired of watching people get misled by the food industry's own language. "Natural flavors" can hide dozens of ultra-processed additives. If the labels are designed to confuse you, you need a better tool. This is it.
π START YOUR JOURNEY
The food supply is being cleaned up. That takes years. Your grocery run is Thursday. Start reading labels tonight β one shelf at a time.
β Dr. Seuzz π
Scan a whole shelf in one photo and flag ingredients you avoid on every label.