PANSaathi is an integrated app for PAN SEEDS teams that combines seed production management and demand generation CRM in a single platform. It connects production, sales and marketing workflows from planning to execution across web and mobile, with role-based access for PAN SEEDS employees and field partners.
Unified platform for production and demand
Single app with two powerful modules:
Production (PROD)
Parent/commercial seed production planning
Location allocation, organizer–grower management and field monitoring
Demand Generation (DG/CRM)
PDA/PSA planning
Activity execution
Sales targets and customer-level engagement
Works across Android, iOS and web with online and offline capability, synchronized with MS Dynamics ERP where applicable.
Production module – Seed production digitization
End-to-end production planning

Plan Kharif and Rabi production based on sales targets fetched from ERP via APIs

Auto-calculate PS/FS requirements, acreage and risk-adjusted raw production for each product and season

Locations, organizers and growers

Allocate production to locations using Production Location Master and historical performance/risk factors

Select organizers, allocate FS/PS to them and map TFS and growers with clear geography hierarchy

Add growers via mobile or web, with unique GrowerIDs and support for bulk Excel upload/download for ERP

Field monitoring and quality

Structured crop- and phase-wise monitoring journeys (VSP/HSP Paddy, wheat, mustard, vegetables etc.)

Capture geo-tagging, geo-fencing, isolation risks, crop status, rouging quality, moisture, ODV and sample test results

Track cancellations and expected intake at plants with plant selection and intake dates.

Demand Generation module – CRM & field marketing
Sales hierarchy, targets and budgeting

Supports full PAN SEEDS sales hierarchy from NSM, ZSM, RSM, TSM to MDO and marketing roles

SKU and season-wise targets for field crops and vegetables, allocated top-down with validations

Customer master and profiling

Master data for distributors, retailers, villages, blocks, markets and farmers with segmentation by crop type

Distributor data synced from Dynamics; retailer and farmer profiles enriched with season-wise sales and wallet share

PDA & PSA activities

Plan and execute PDA (field visits, field-to-farmer, crop shows) and PSA (jeep campaigns, pre-season meetings, market days, PKM and retailer meetings)

MDOs submit activity plans for TSM approval; managers can partially or fully approve and allow amendments

Capture geo-location, photos, participants, expected sales and competitor information for every activity

Dashboards, feedback and expenses

MDO/TSM dashboards showing assigned, completed and pending PDA/PSA activities by SKU or territory

Manager feedback on activities to rate quality and POP usage, visible across relevant hierarchies

Optional expense-claim trigger directly from activities for T&E workflows.
Smart features, GPS and notifications

Geo-tag and map retailers, distributors, farmer plots and fields for first visits and later reference

Push notifications and SMS/WhatsApp campaigns for approvals, alerts and marketing communication
Feature Summary for Store Listing
Core Capabilities
1. Production Planning & Management

Digitized seed production from planning to intake
Location-wise allocation with risk-based calculations
Organizer and grower onboarding and management
Field monitoring with structured crop phases

2. Demand Generation & CRM
Sales hierarchy and target setting (NSM to MDO)
PDA/PSA activity planning and execution
Customer profiling (distributors, retailers, farmers)
Activity-based expense and feedback workflows

3. Cross-Module Integration
ERP API synchronization (MS Dynamics)
Role-based access control
Online/offline operation with sync capability
Mobile and web accessibility

4. Field Intelligence
GPS geo-tagging and mapping
Route planning and optimization
Push notifications and SMS/WhatsApp
Real-time dashboards for managers