Adapt: Why Success Always Starts with Failure

Tim Harford

May 2011 · Highbridge Audio · Narrated by Jonathan Keeble

About this audiobook

When faced with complex problems, we have all become accustomed to looking to our leaders to set out a plan of action, to blaze a path to success. In this groundbreaking work, Tim Harford shows us a new and inspiring approach to solving the most pressing problems in our lives. Harford argues that today's challenges simply cannot be tackled with ready-made solutions and expert opinions; the world has become far too unpredictable and profoundly complex. Instead, we must adapt. Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with compelling stories of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial-and-error in tackling issues such as climate change, poverty, and the financial crisis.

About the author

Jonathan Keeble has been featured in over 700 radio plays for the BBC, appearing in everything from Shakespeare to Doctor Who. He also played the evil Owen in The Archers. His voice work ranges from the Voice of God in the Sistine Chapel to The Angel of Death in the film Hellboy 2, with all stops in between.