Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market

Acha Leke · Mutsa Chironga · Georges Desvaux

Sep 2020 · Gildan Media · Kuchazwe ngu-Bill Andrew Quinn

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The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized-while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.

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Acha Leke, chairman of McKinsey & Company's Africa practice, is coauthor of the McKinsey Global Institute's widely recognized Lions on the Move reports on Africa, as well as numerous Harvard Business Review and McKinsey Quarterly articles.

Mutsa Chironga is an executive at Nedbank, one of South Africa's largest banking groups. He was previously a partner at McKinsey & Company, where he served banks in a dozen African countries, mostly on capturing growth opportunities. He has coauthored several McKinsey reports on African economies and financial services.

Georges Desvaux is a senior partner at McKinsey & Company and a former managing partner of its African and Japanese offices. A leader of McKinsey's global marketing practice, he has helped build the firm's consumer insights and analytics capabilities. He has coauthored many articles on consumer and macroeconomic trends.

Bill Andrew Quinn, a nationally recognized commercial and promo voice actor, has been narrating audiobooks since 1993. When not behind the microphone, Bill can be found doing research for his radio show The Bill Andrew Quinn Radio Hour X2, watching his beloved St. Louis Cardinals on the MLB Network, or sampling craft beer.