Ageism Unmasked: Exploring Age Bias and How to End It

Tracey Gendron

Mas 2022 · Penguin Random House Audio · Kuchazwe ngu-Lisa Cordileone

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What if everything you thought you knew about aging was wrong?
 
This bold account of the history and present-day realities of ageism by a nationally recognized gerontologist and speaker uncovers ageism's roots, impact, and how each of us can create a new reality of elderhood.

Ageism Unmasked shifts the lens, enabling us to see that we tolerate, and sometimes actively promote, attitudes and behaviors toward differently aged people that we would reject and condemn if applied to any other group. It peels back the layers to expose how cultural norms and unconscious prejudices have seeped into our lives, silently shaping our treatment of others based on their age and our own misconceptions about aging—and about ourselves.

Offering an all-inclusive approach, Dr. Tracey Gendron reveals the biases behind our false understanding of aging, sharing powerful opportunities for personal growth along with strategies to help create an anti-ageist society.
 
  • Ageism Unmasked will help readers let go of our desperate need to stay young… exposing how we personally, systematically, structurally, and institutionally stigmatize being old. 
 
  • Ageism Unmasked will help readers appreciate both the challenges and opportunities of how we all age… showing how ageism is prejudice towards both younger and older people. 
 
  • Ageism Unmasked will help readers reset our expectations for getting old… providing the tools to anticipate and experience elderhood as a time of renewed meaning and purpose, empowering each of us to create our own definition of successful aging. 


Ageism Unmasked continues Dr. Gendron's transformative work inspiring people of all ages to embrace aging as our universal and lifelong process of developing over time — biologically, psychologically, socially, and spiritually.

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With over 25 years of experience as a grant-funded researcher and a nationally recognized speaker, Dr. Tracey Gendron has spoken about ageism in forums across America and can has also appeared on numerous podcasts and video productions, particularly highlighting those understudied and underrepresented groups at increased risk of adverse health outcomes based on discrimination. Dr. Gendron has a Master’s degree in Gerontology, a Master’s degree in Psychology, and a Ph.D. in Developmental Psychology, and she serves as Chair for the VCU Department of Gerontology.


Lisa Cordileone is an actor, writer, and producer based in LA focused on telling stories about women, LGBTQ+ community and STEM industries. She is currently developing her next feature inspired by a true story. The Feature Comedy Freelancers Anonymous premiered at Inside OUT Toronto & Frameline42 (Castro Theatre). Lisa has narrated 100+ titles, mostly Cozy Mystery, YA Fiction and Non-Fiction.  She is a graduate of ECU with a BFA in Acting and The Second City Chicago Improv and Music Improv Conservatories.