Art/Work: Everything You Need to Know (and Do) As You Pursue Your Art Career

Heather Darcy Bhandari · Jonathan Melber

2019 urr. · Tantor Media Inc · Narratzailea: Romy Nordlinger

Audio-liburu honi buruz

Originally published in 2009, Art/Work was the first practical guide to address how artists can navigate the crucial business and legal aspects of a fine art career. But the rules have changed since then, due to the proliferation of social media, increasing sophistication of online platforms, and ever more affordable digital technology. Artists have never had to work so hard to distinguish themselves-including by making savvy decisions and forging their own paths. Now Heather Bhandari, with over fifteen years of experience as a director of the popular Chelsea gallery Mixed Greens, and Jonathan Melber, a former arts/entertainment lawyer and director of an art e-commerce startup, advise a new generation of artists on how to make it in the art world. In this revised and updated edition, Bhandari and Melber show artists how to tackle a host of new challenges. How do you diversify income streams to sustain a healthy art practice? How can you find an alternative to the gallery system? How do you review a license agreement? What are digital marketing best practices? An important resource for gallerists, dealers, art consultants, artist-oriented organizations, and artists alike, Art/Work is the resource that all creative entrepreneurs in the art world turn to for advice.

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Heather Darcy Bhandari is the Director of Exhibitions at Smack Mellon, a nonprofit exhibition and studio space program in Brooklyn, New York. She is also an independent curator, adjunct lecturer at Brown University, and a consultant to several for-profit and nonprofit arts institutions.

Jonathan Melber began his career as an arts-and-entertainment lawyer in New York, representing artists, galleries, collectors, and a host of creative individuals and companies. Today, Jonathan handles monetization strategy and digital licensing for Turner's entertainment networks.

Romy Nordlinger is a New York City-based actor whose credits include featured roles on Law & Order (Officer Talbor), FBI, Manifest, All My Children, Bull, and Real Life. As an audiobook narrator, she has lent her talents to over 350 titles ranging in genres from romance and self-help to sci-fi and mystery.