Business Is Combat: A Fighter Pilot’s Guide to Winning in Modern Business Warfare
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“I am going to turn you into a modern business warrior…equipped in every way to fight and win the vital battles that are a daily part of your business life. Your transformation from sheep to lion will require a change in your attitude, and that change involves your understanding that business really is combat, in the most visceral and urgent sense. To win, you must be absolutely prepared.”—James D. Murphy
Your pulse quickens…your mind focuses…the mission is clear, the maneuvers rehearsed, and there are no second chances. You are about to engage in supersonic jet combat at 45,000 feet…or maybe you’re about to enter a fierce sales battle with your toughest corporate competitor. These two scenarios are more closely related than they might appear. Business today moves faster than ever. The competition is ruthless, the pressure intense, the stakes dizzyingly high.
What can you do to survive? James Murphy, one of America’s top fighter pilots, has the answers. By combining the cool calculation of a four-star general and the hot-blooded nerve of a combat pilot, Murphy’s “modern business warrior” is uniquely qualified to prioritize, maintain focus, assess risk, and develop the kind of teamwork necessary for long-term success.
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James D. Murphy founded Afterburner Seminars in 1996 after four years of sales management and eight years as a fighter pilot, during which he flew missions in Panama and Israel. As both president and primary speaker of the company, he counts among his clients some of the finest corporations in the country, including IBM, PepsiCo, The Home Depot, State Farm Insurance, Johnson & Johnson. Based in Atlanta, he is also a sales and training director for a major manufacturer.
