Buying In: The Secret Dialogue between What We Buy and Who We Are

Rob Walker

черв. 2008 р. · Blackstone Audio Inc. · Озвучення: Robert Fass

Про цю аудіокнигу

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Про автора

Rob Walker is a journalist covering design, technology, business, the arts, and other subjects. He writes The Workologist for the Sunday Business section of The New York Times, and contributes to a variety of other publications and media outlets. His most recent book, co-edited with Joshua Glenn, is the collection Significant Objects: 100 Extraordinary Stories About Ordinary Things. He is on the faculty of the Products of Design MFA program at the School of Visual Arts.

A two-time Audie Award winner, veteran actor Robert Fass is equally at home in a wide variety of styles, genres, characters, and dialects. An eight-time Audie nominee with over 225 unabridged audiobooks to his credit, Robert has also earned multiple Earphones Awards. In addition, his work was listed among AudioFile's Best Audiobooks of the Year in 2011, 2012, 2013, 2016, and 2018. Robert has given voice to modern and classic fiction writers alike, including Ray Bradbury, John Steinbeck, Carlos Fuentes, Jeffrey Deaver, and Nele Neuhaus, plus bestselling nonfiction works in history, politics, health, journalism, philosophy, and business.