Changing the Game: The Playbook for Leading Business Transformation

Graham Christie · Michael L. Vullings

ส.ค. 2021 · Gildan Media · บรรยายโดย Jonathan Cowley

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As digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance. Designed for executives and managers responsible for a transformation in any type of company and situation, this comprehensive real-world playbook covers the change process from start to finish-from assessing the situation and determining strategic priorities, to developing a roadmap, establishing the governance structure, managing initiative delivery, and evaluating the impact of the transformation. Adopting a robust and pragmatic approach to every stage of business transformation, this authoritative volume explains where to start, identifies key areas of focus, and describes the strategies, decisions, and actions necessary for achieving results. Throughout the book, case studies of leading organizations highlight essential tools and approaches, examine key challenges, and evaluate their impact. A wealth of practical tools help listeners build a foundation for change in their organization, define a clear path forward, mobilize teams, assign responsibilities, execute initiatives, track progress, sustain momentum, and more.

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Graham Christie is an expert on customer-led transformation and has advised numerous corporations on change and transformation strategies, corporate innovation, and entrepreneurship.

Michael Vullings is a corporate executive and leader in the field of business transformation, with a track record of achieving breakthrough results, leading change, and transforming organizations.

Jonathan Cowley is a British voice actor who calls Los Angeles home. He has received AudioFile Earphones Awards for his narration of The Science of Evil by Simon Baron-Cohen, The Tower, the Zoo and the Tortoise by Julia Stuart, and The Angry Chef's Guide to Spotting Bullsh*t in the World of Food by Anthony Warner.