Conscious Capitalism Field Guide: Tools for Transforming Your Organization

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· RB Media · Narratzailea: Jack Garrett
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11 h 47 min
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You subscribe to the basic idea that business can do more than make money, but you're not sure how to act on that conviction or how to share it with the rest of your organization. The Conscious Capitalism Field Guide--the authoritative follow-up to the bestselling book Conscious Capitalism, by John Mackey, CEO of Whole Foods Market, and leadership expert Raj Sisodia--gives you the tools for sharing and implementing the principles of higher purpose and conscious business throughout your organization. This practical guide provides hands-on materials--the same tools used in companies such as Whole Foods Market, Southwest Airlines, Life is Good, The Container Store, Barry-Wehmiller, Zappos, and many others--that you can use on your own, with your team, or with others throughout your organization to build conscious leadership and practices into your business. Organized according to the four core principles (higher purpose, stakeholder orientation, conscious leadership, and conscious culture) of Conscious Capitalism, the book provides exercises, worksheets, checklists, and instructions--for use both individually and with teams--as well as advice, examples, and real-life stories to help you apply these ideas and make them come alive in your organization. You and your team will: write a purpose statement learn how to create win-win-win relationships with all your stakeholders create a "culture playbook" for your company develop a leadership checklist for your organization build a personal leadership development plan set priorities for the coming year and beyond

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Raj Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College. His education includes, Bachelor of Engineering (Honors); Electrical & Electronics Engineering, Birla Institute of Technology & Science, Pilani, India, 1979; Master of Management Studies, Bajaj Institute of Management Studies, Mumbai, India, 1981; Ph. D., Marketing and Business Policy, Columbia University, 1988. He has also published over one hundred articles in publications such as Harvard Business Review, Journal of Marketing, Journal of Public Policy & Marketing, Journal of Business Strategy, Journal of Business Research, Journal of the Academy of Marketing Science, Marketing Management and California Management Review. Among his many books is the Wall Street Journal bestseller Conscious Capitalism (with John P. Mackey, cofounder and co-CEO of Whole Foods Market). His most recent book, written with Bob Chapman, is Everybody Matters: The Extraordinary Power of Caring for Your People Like Family (2015).

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Narratzailea: Jack Garrett