Create the Future: Tactics for Disruptive Thinking

Jeremy Gutsche

2023 թ. դեկ · Gildan Media · Կարդում է՝ Walter Dixon

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Create the Future is an exciting guidebook for disruptive thinking, innovation, and change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The bestseller is loaded with the same tactics, tools, and frameworks that Gutsche's team uses to accelerate 700 of the world's most powerful brands, billionaires, CEOs, and NASA. Throughout history, we know that chaos reshuffles the deck, changes consumer needs, switches who is in the lead, and creates unprecedented risk and opportunity. Chaos causes most people to retreat-but not always. Disney, CNN, Square, HP, Apple, Fortune Magazine, Uber, and AirBnB are just a few examples of companies that started during periods of rampant chaos and global economic recession. Crisis and chaos create opportunity, if you know where to look. The challenge is that your own success, neurological wiring, past decisions, and "7 Traps of Path Dependency" make it more difficult for you to realize your full potential. In our post-COVID era of chaos and disruptive innovation, there are so many great opportunities within reach; however, most smart and successful people miss out because of these proven proven traps. If you could overcome these traps, what could you accomplish? How much more successful could your plans for innovation and change, actually be?

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Jeremy Gutsche is a New York Times bestselling author, an award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" (The Sun Newspaper), and the CEO of Trend Hunter-the world's #1 innovation website with 200,000 idea hunters and 3 billion views from 150,000,000 visitors.

Walter Dixon is a winner of Audible's "#1 Editor's Choice and Customer Favorites" award. He has narrated more than 200 audiobooks; performed in musical theater, drama and opera productions, and professional stand-up comedy; and voiced commercials, corporate videos, animated features, and vintage radio dramas.