Creative Conflict: A Practical Guide for Business Negotiators

Bill Sanders · Frank Mobus

2021년 10월 · Gildan Media · 내레이터: Barry Abrams

오디오북 정보

Almost everything is negotiable. And in no field is this clearer than in business, where every day we work with others to get things done. But when we have real differences, is win-win always possible? Over the last half century, two opposing philosophies have ruled the field of negotiation: the win-lose, tooth-and-nail approach of training guru Chester Karrass; and the win-win, "principled" creed of Getting to Yes, developed by Roger Fisher and William Ury. But neither approach fully meets the challenge of today's volatile, disruptive, ultracompetitive business environment, where strategic problem-solving is of critical importance. In Creative Conflict, negotiation experts Bill Sanders and Frank Mobus provide something new. They use a dynamic, dialectical approach to show how negotiations are driven by competition and cooperation at the same time. They believe that when we tiptoe around conflict, we negotiate in a half-hearted way that limits our results. By contrast, creative negotiators probe and push until they hit a wall of disagreement, and then they figure out how to get past it. The authors construct a clear and useful framework based on three distinct negotiating contexts: Bargaining, Creative Dealmaking, and Relationship Building.

저자 정보

Bill Sanders is CEO of Mobus Creative Negotiating, a firm providing public seminars, private in-house corporate training, coaching, and consulting to Fortune 500 companies. Prior to Mobus, Sanders played a central role at Karrass, the twentieth-century gold standard for negotiation training.

Frank Mobus was founder of Mobus Creative Negotiating. As one of the world's top authorities on business negotiating, he spearheaded the training seminar program at Karrass before founding his own firm. Mobus graduated from the University of California, Irvine, and earned his master's degree from New York University.

Barry Abrams has narrated and produced audiobooks for a variety of publishers. Since 2012, he has also hosted and produced ESPN's In the Gate podcast. Based in Danbury, Connecticut, Barry engineers and calls live webcasts of his son's ice hockey games.