Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More

Dale Merrill · Scott Savage · Randy Illig · Jennifer Colosimo

Nov 2022 · Gildan Media · Narrated by Dale Merrill, Scott Savage, Randy Illig, and Jennifer Colosimo

About this audiobook

You are competing with the top salespeople in your industry for the same customers. For each sales opportunity there is only one winner. What separates a "winner" from the rest of the very best and makes them "strikingly different"? Six years of focused research involving more than 2,800 sales professionals from 135 countries reveals the six vital skills that separate top sales performers from the herd. What really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig reveal the secrets to consistent, predictable sales success. The author team found that most consultants and sales professionals believed they were doing a great job in their client interactions. Yet 70 percent of the time client executives felt their meetings with sales professionals were a waste of time. To the authors, this was a major surprise. But, for the "Strikingly Different" sales professionals, there were six things they did to consistently outperform their competitors and radically change their client interactions and results. Listen to Strikingly Different Selling and learn the details behind the six skills.

About the author

Dale Merrill is a global managing director in FranklinCovey's Sales Performance Practice, a thought leader, and coauthor of the book Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell More. Dale is a highly sought-after advisor to sales and business leaders at many of the world's most admired companies.

Scott Savage is a highly sought-after advisor, speaker, and influencer on the topics of sales, leadership, and negotiation. He has advised and coached tens of thousands of executives, consultants, and sales professionals at many of the world's most successful technology, manufacturing, energy, and products companies.

Randy Illig is the global leader of FranklinCovey's Sales Performance Practice, which helps to train, consult, and coach clients on how to win more profitable business. He consults from experience, having founded, built, and sold two successful companies.

Jennifer Colosimo is the president of FranklinCovey's enterprise division. Previously, she held a range of sales leadership positions at FranklinCovey in the United States, Canada, and Australia.