Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

Jenny Dearborn

sept 2022 · Gildan Media · Narrado por Elizabeth Lundy

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Engaging and informative, the book tells the story of a newly hired chief of sales officer as she seeks under intense pressure to turn the sales function around and how they use data and analytics to drive this turnaround. The second half of each of these chapters will offer insightful commentary and practical teaching from the author on the points raised in the story. Chapter nine lays out the Predictive Action Model step-by-step in a how-to manner and wraps up the story. By the time they have finished the book, readers will have a practical understanding about how to utilize big data and predictive analytics to transform their own corporate sales function.

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Jenny Dearborn is chief people officer at Klaviyo and the founder of Actionable Analytics Group. Previously, she was chief talent officer at SAP. The author of Data Driven and The Data Driven Leader, Dearborn is a regular contributor to USA Today, Forbes, Huffington Post, and Fast Company.